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Content creation and publishing is just the half job done. Further, to excel in Content Marketing, you need to optimize content as per the channels being used for content dissemination. In addition, when done with the content creation part, next obstacle is finding more efficient content marketing channels to diffuse content to larger audiences. It is always beneficial to promote your content on maximum numbers of content marketing channels. It helps you in increasing your site’s visibility among the masses.
Here are a few potential Content Marketing Channels:
YouTube experiences around 1 million unique visitors every month. It is the only platform where approximately 6 billion hours of video each month. Astonishingly, every minute, 100 hours of video is available on YouTube that spans 16 languages and 56 countries.
- It has more than 102 million blogs.
- Around 44.6 billion posts.
- Amassing 29.2 million unique visitors along with 6.6 billion page views.
Guest Bloggers spread your content in their groups if the content is worth sharing. Indeed, it provides with increased exposure, more eyeballs, improved credibility, and increased traffic to your website.
As per the reports, mobiles’ share around 25% of all the internet traffic and it’s still growing rapidly.
Email Campaigns are effective when looking to increase one way targeted engagement with your users. You can deliver other content forms like blog lists, ebooks, video content and reports with email marketing or campaigning.
Why Choose Oodles Marketing?
We are on a path to become an eminent agency providing efficient Content Marketing Services. Additionally, we are here with an objective to become one of the leading SEO and Content Masters in this digital space. Other than that, a skilled in-house team working with us have enough marketing experience to pull off any project related to Digital Marketing .
Besides the physical world, a digital world resides which is an Always-On world. This creates a need for brands to be on toes for customers 24×7. This creates the need for them to anticipate and meet customers needs in real time. And, in this continuous juggle, marketers sometimes merge marketing and customer service expecting great results. In fact, you cannot enhance or uplift your brand or product’s customer engagement by mending marketing techniques into it. Here, you need some result-driven and proven customer engagement strategies.
Using such strategies can ensure that your brand is humanizing, as well as, responsive. Responsive in the sense that even after buying the product, the brand is always there to help with queries and suggestions. Added, humanizing means being witty and interactive with your customers through social media activity or by other means.
However, there are ways to deal with customer engagement, not everyone can pull this off. Although, using following customer engagement strategies can pave the way for a strong social media presence and increased customer engagement
Customer Engagement Strategies to Implement in 2017.
Prioritize Customer Experience:
The CEO of Amazon, Jeff Bezos, tells that be obsessed with your customers. It is one of the prime keys to start with.
Providing your customers with excellent customer experience is a must for marketers and business owners to increase brand satisfaction, loyalty and advocacy.
In fact, a study by White House Office of Consumer Affairs tells that around 80% of U.S consumers tend to pay more for a product or service to get a superior customer experience.
In order to increase customer experience, you need to outline some vital questions. How can you best serve your customers with your services? When do your customers look for you? For many hours you need to be available for them?
For instance, online food ordering services are fantastic at providing customer service around the clock. Moreover, they are stellar with relevant, timely offers and in engaging you with interesting fun food facts through their email or Twitter channels.
Listen to the People:
To get something useful for your brand and differentiate it from others by using social media is to listen to the customer complaints and really respond to them.
It connects people with your brand. They feel that they are being heard. After a negative feedback by a customer, you can immediately turn to them and reply with possible solutions or can apologize. This interaction in the comment box sections comes in feed, later, which can be seen by many. This evokes an interest of the people and they think that you care.
Indeed, try to be consistent with this approach and you can get rewards in terms of their loyalty and trust.
For instance, a renowned toothpaste brand made an ad which was quite pathetic. On social media, people started roasting the ad. This was a setback for the company, but they were successful in managing the situation professionally. They were upfront in replying back to the comments applogizing for the ad. This was a nice step to tell people that we are listening to you and we always look for your better experience.
Create Compelling Content:
Creating content to educate and inform was a previously underused customer engagement strategy. Significantly, the scenario has shifted a bit. Now content is in use for enhancing the customer experience and increasing satisfaction as well.
Content is available in various forms like videos, ebooks, infographics, etc. Many businesses are using videos as promotional videos, DIY videos, informative and interactive videos related to their brand or products. Coupled together, this forms as a great customer engagement strategy which contains the potential to attract millions.
Putting the Human Factor:
At the core of everything, it is vital to understand that customers always want to feel that you understand what they need and that they can resonate with your brand.
Here, you need to find a personality within your company who is a natural communicator and passionate about your brand. Make that personality a thought leader who can humanize your brand’s voice and engage with consumers with the same approach. Moreover, they can blog on your site as well as guest blog on others, can come in use in video content, engage in speaking opportunities, publish whitepapers and ebooks and more- all possible ways to create your brand’s voice.
In this robust competition of this online space, everyday something another becomes vital and necessary. But Customer Engagement is one thing that is continuous for one’s business growth. Considerably, it is an aspect that no business can afford to overlook if looking for established name in the digital world as well as in the physical world. The aforementioned Customer Engagement Strategies are proven and being used aggressively even by the big names. Thus, start making use of these and increase customer engagement for increased sales and business growth.
It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they’re actually distinctive online marketing practices that happen to have a few similarities. If you want your online business or website to succeed and discover what your niche markets are, it’s highly important to master the basic principles of both online marketing methods.
The Basic Principles of ORM vs. SEO
Digital marketing and advertising yourself online takes a great deal of intellect, web-based resources, and stamina to conquer. Not only do you need to know how to obtain and maintain the proper online marketing tools at your fingertips, but you also need to learn how to use them effectively. That’s how a strong combination of reputation management and SEO strategies can vastly improve your search engine rankings.
Online Reputation Marketing:
ORM is a much broader method of online marketing than SEO as it improves more than just search rankings. The goal of Online Reputation Marketing is to either recover a company or individual’s online reputation. Or, help them develop a strong one through various marketing tactics. The tactic is to create more positive content with the intent of letting the good content overpower any negative feedback. Essentially, this good content pushes the negative content to the 2nd or 3rd page of SERPs where it’s a lot harder to find.
Search Engine Optimization:
Search Engine Optimizaton is a lot more precise than Online Reputation Marketing. The main objective is to starkly push a company’s web site to the first page of Google’s rankings. This is to establish higher visibility to customers. The type of content on the web site being promoted doesn’t effect the rankings of the site as long as specific relevant keywords and phrases are implemented throughout the web site.
How Online Reputation Marketing Utilizes SEO Techniques
By now, it should be easy to see that ORM and SEO aren’t necessarily mutually exclusive. The two go hand-in-hand and Online Reputation Marketing actually makes good use of SEO techniques. This happens in the sense that the end goal is practically the same. Both the methods generate more interest, a higher customer base, and a greater ROI for the business or individual in question. ORM companies will use whatever means necessary to create better search results for their clients. They also use various SEO techniques such as positive keywords and relevant article topics for getting good results all around.
Determining Whether Your Company Needs ORM or SEO:
The answer is simple: you need both. In some cases, high ranking SEO results can be a by-product of really good Online Reputation Marketing. For people to be able to see all of the good aspects of your company online, they need to be able to actually see your company. Hence, even good ORM work would be moot if you don’t have the SEO-powered online visibility.
Bounce Rate is one of the main dimensions used to measure a website’s traffic. While popular websites with significantly high traffic can have as good as 30% of bounce rate, however, any site with an average of 60-70% bounce rate falls under the good category. Google Analytics, a widely used site performance analysis tool lets you study your visitor’s behaviour.
Said that, let me walk you through some of the probable reasons why websites actually suffer high bounce rate. But before we dig in further
What is Bounce Rate ?
A bounce is basically a session when a visitor accesses one of the pages of your site. A bounce is calculated for a single session such as when a user opens a single page on your site and then leaves without going through other pages of your site.
Bounce rate is single-page sessions divided by the total number of sessions. For an example, if the number of single-page sessions on your site is 3450 and total number of page hits is 4500 then your bounce rate is [3450/4500]*100=76.66%.
More often people often complicate it with the average session time which has nothing to do with the bounce rate.
A website with low bounce rate is the need of every digital marketers and online businesses to increase the CTR and for so many reasons. So, let’s explore some of the most probable reasons why some sites are penalized with high bounce rate.
#1 Slow Loading Time: More than 4 Seconds
Any website over 2 seconds of load time is a slow loading site. No visitor would spend time seeing those loader transitions. It is one of the main reasons which results in considerably high bounce rate. Your website might load slow because of any one of these reasons.
- Choosing cheap hosting services
- Using oversized images
- Use of too many images that distracts users from the subject
- Custom fonts that often takes longer time to load
- Sliders and Carousels and other Java scripts.
#2 Seeking Way too Much Personal Information
As a useful marketing strategy, it is an useful approach to ask visitors for their basic information However, digital marketing companies and services use long stretched out forms to let visitors access your site.
This is not a commendable approach and users get annoyed with those forms and thus switch to other websites. Instead offer them some free stuff like a free ebook or ask them just for their name and email id.
#3 Poor Landing Page Design
A poor landing page design often distracts your site visitors and reduces the time a person is willing to spend on that page looking for the information.
Every user likes attractive page designs and such design forms seeks viewers’ attention. Factfully, web pages with bad design or outdated designs are often overlooked and end up resulting in high bounce rates.
Although good design won’t ensure high CTRs but I can say that poor designs will definitely lower your conversion rates below your potential.
#4 Using low Quality Content on your Website
Needless to say, content is the building block of a website and when it is a business driven site, the importance even shoots up. Deceiving users with intrusive ads, unrelated content and poor grammars and spelling counts to low quality content.
This can really harm your website, branding and marketing goals. To stay in the competition, one needs to make pace with the industry needs and fulfilling user requirements. If you are worth it, users will definitely reach to you. However, these bad practices do more harm than good.
As a digital marketer, I feel that bounce rate is something that determines the quality of a site and its content. Among the too many reasons that may add to high bounce rate, one needs to focus on maintaining a quality site with more and more useful content and performing your site checkups on regular interval.
In the era of Ecommerce, online marketing is not so linear. Taking into the consideration a large number of competing e commerce sites users are not consistent. For an instance, a customer visits an ecommerce site searching for a pair of shoes. But he suddenly got engaged into some other activities forgetting those good looking shoes he was scrolling on. And during his next he might land to some different site. Here comes retargeting into the play.
So as a digital marketer, one needs to be well prepared to assist buyers throughout this convoluted process. The best way attract your users in this regard is retargeting ads.
What is Retargeting?
Retargeting aims to convert frequent visitors into buyers. In general, 2% of buyers convert when they visit an online store. It helps bring back the rest of the 98%. It works by studying the user behavior and their interests when they visit a site and then displaying the targeted ads to as they visit other sites or look for similar products.
Types of Retargeting
There are two main types of retargeting:
The way these two work is a bit different, and can have significant advantages depending on your campaign objectives.
This targeting technique involves re-displaying your ads to an anonymous website visitor.
As a result, when the user leaves the site or look for other similar products,, that cookie connects with the targeting platforms to display specific ads as per the user’s behavior and interest.
List-based retargeting is useful when you already have users’ information in your own database.
While some of the digital marketing companies prefer to buy the targeting information, but you can also use your existing contact list for certain types of targeted ads.
For list-based targeting, you need to upload a list consisting of email addresses for a retargeting campaign on a social networks viz. Facebook and Twitter. The platform then identifies users on that social media network based on the addresses and serve those ads only to them.
However, this is not a very usual targeting technique and is comparatively less common than the pixel-based retargeting. But to let you know, list-based technique enjoys highly customizable criteria for your ad campaigns and considers more than the behavior.
The Bottom Line
In the digital marketing era, retargeting has come up as a boon for the online marketers. From the e-commerce sites to the web techies, it has truly helped organizations and big brands achieve their marketing goals. While pixel-based targeting targets users based on the users’ interests and behaviour, list-based targeting can filter users based on the actual needs.
What Makes You A Smart Digital Marketer?
Digital Marketing is an umbrella term. It comprises of a number of relevant practices that when carried out properly and strategized, yields better marketing results. From SEO to Social Media Marketing, everything revolves around calling for customers and audience. Intrinsically, as a digital marketer, one needs to keep him posted with up to date marketing trends and resources.Become a Smart Digital Marketer Using These TacticsNever Ending Online Research:
The web is full of useful as well as deceiving information. As a digital marketer, you need to be a comprehending researcher to iron out the most productive one among them. You need not be following the accustomed approaches. Instead, planning out some striking strategy would help.
For a digital marketing professional, you need to keep yourself informed with Search Engine Updates, any changes taking place in and around the world that would somehow affect your site.
For an instance, our researchers have found that there was a significant decline in the website traffic received from US and UK during the Christmas days. Thus, as an online marketing specialist, you need to find an alternative to promote your site during the time offs.
Plan your Marketing Strategy:
For every organization, marketing goals vary and so does marketing strategy. While, some companies prefer brand awareness as their prime goal lead generation could be the focus for others. Correspondingly, every marketer should make a strategy as per their audience or customers.
Budgeting and Financial modelling skills:
Talking about the roles of the digital marketer, right from making a successful purchase funnel to the event marketing, they require a strong budget and financial modelling skills to get better ROI.
In fact, every spending made should boost the ROI and from a pay per click to the Google Ads, one needs to be a well-versed with managing financial assets to deliver best of the marketing results.
Community management refers to managing all the social communities to make them grow organically. Significantly, the technique involves listening to your customers, assisting them adding a bit of sale in between.
With community management roles, you need to be geared up with a helping hand and respond to the customers regardless of their impudent behavior. As a community manager, your role includes:
- Customer advocacy
- Diplomacy or wit
- An understanding of the brand — from brand message to brand style
- Great communication skills and writing skills
Copywriting is all about having a strong creative skills of composing your own text in an appealing manner that hits the minds of the users. Although a number of people possess those skills, a digital marketer with enhanced copywriting skills is the bare minimum. Several skills you will need to become a skillful copywriter are:
- Ability to craft strong calls to actions that compel users to act
- Impeccable spelling and Grammar
- Ability to create briefs and precise content
As a digital marketer, Content marketing is the key skill one needs to have. To create an integrated content-led campaigns, one needs to possess strong content marketing skills and a planned approach to developing an integrated content marketing strategy to engage your audience and support business goals.
The Bottom Line:
As a matter of fact, Digital Marketing incorporates boundless techniques and creative measures to help organizations grow over the digital platform. Being a digital marketer, one needs to be well-versed with cutting-edge technologies and put on the table the mix of creativity and business-driven approach.