Direct traffic refers to the traffic coming to your website directly. The users in this channel of traffic don’t come from referrals by search engines or other websites. Direct traffic includes personal bookmarks and RSS feeds. Visitor coming directly to your website are the most important ones out of all. These visitors don’t get affected by the external factors such as certain changes in search engine ranking. No matter what, if they are your genuine users, they will likely respond to your services and offerings. However, many new businesses fail to grasp direct traffic visitors because of the lack of proper strategies. Thus, here is a compiled list of proven ways to increase direct traffic to your website.
If you are a new business or looking to increase direct traffic, these steps will guide you through.
A well-optimized website:
The first step is to get a well-optimized website. So, that your users don’t increase your website’s bounce rate.
A dynamic website is a must these days. To stand out from the crowd, you need to have an attractive website.
An attractive website should have a few interesting elements to give the users a positive impression when he stumbles upon it. Keep up your website with the latest coming updates in the internet world.
Do remember that your website is a reflection of your experience, values and brand.
Create effective backlinks:
It’s imperative to list your website on various websites available out there. Your listing should contain basic contacts and your website or web page’s URL.
Start listing your URLs in directories like DMOZ, Jasmine Directory, Yahoo, and others. Listing URLs in quality directories is always beneficial. It is an easy and free way to get quality backlinks.
Moreover, you get a chance to be noticed by both potential users and search engines. This way, effective backlinking increase direct traffic to your website.
Don’t forget Social backlinks:
It is vital to have an innovative and engaging page of your website or service on various popular social media networks. Having a website page on social media networks allows you to present yourself toward the masses with a positive idea. Further, it helps in increasing your online presence as well.
Leverage your niches:
If you really want to stand out in search results, you need to leverage your niches.
This means you need to post your web pages or website in listings related specifically to your market niche. Furthermore, it allows you to be seen only by the relevant users to your niche. It eventually leads you to your potential customers. And potential customers come directly.
Use multiple languages:
If you are a business that offers a wide range of services, make effective use multiple languages.
Offer your users with an option to choose from multiple languages. It’s likely that your customers come from other regions as well. Further, you can utilize those customers by giving them access to your services in their native languages. This creates a personal connection between you and your user.
A customer far away from his country, looking for some service, will likely come to your website on finding access to your website in his native language.
Become a mobile-friendly website:
The mobile phones and tablets have shown immense growth in their usage in the recent time. Thus, your website should be a mobile-friendly site.
Leveraging mobile users is an ultimate way to increase direct traffic. If you have a mobile-optimized site, it should load faster and fit various screen sizes of mobile devices.
Your website should be catchy enough to attract direct traffic users. Added to this, it includes a good design, easy to remember URLs, mobile-optimized site, etc.
Use above methods to make your website stand out from others. Further, it will increase organic traffic to your website automatically. Remember to implement these strategies effectively to get the best out of them. And last, they may not result immediately, so keep putting your efforts. They are long-term strategies which result in increased online traffic.
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