Performing an SEO competitive analysis is one of the most vital activities for any SEO process. The complexity of this analysis depends on the type of business or industry and scope of the SEO process. Further, there are many other factors as well that should be taken into consideration.
To make this process easier, we’ve prepared a workflow. This is an SEO competitive analysis workflow that will familiarize you with certain factors, identification of SEO competitors, gathering of potential keywords to target, difficulty assessment, and more.Following are six easy steps to conduct an SEO competitive analysis:1) Find Out Your Potential Competitors
This is the initial phase of SEO competitive analysis. Basically, it is most helpful when conducting it for a new client’s website SEO process.
For instance, if you don’t have an idea about your competitors. There, you need to start from the scratch for identifying potential and relevant competitors.
Firstly, you need to run a search on Google to find out your long-time industry competitors. It is easy to find out the competitors from the SERP. The industries or companies on the first or second page of search results are probably your potential opponents.
It is not necessary that companies that offer the same type of service, content, or products as you do, will be competing with you. It can be any company in search results with your target keyword.
2) Check Your Competitors’ Sites To Analyze:
After preparing the list of your competitors, the next step is to check your rivals websites and analyze them. Gather important information from their sites. Such as, site design, content quality, content quantity, URLs types, etc, are the factors that will help you in preparing a further strategy.
3) Examine The Keywords Your Competitors Use:
You can face difficulty in identifying the keyword your opponents use. It’s because your niche’s top keywords might not be theirs.
If you are not able to find out what keywords they use, check if they use the keywords you are using- this is very simple.
Correspondingly, the Keyword Density Cloud tool helps you in finding your competitors’ keywords density they use in their content. This can provide you with a better idea that what should be the keyword density in your content next time.
4) Inspect Your Competitors Backlinks:
Backlinks are vital for good SEO rankings. Thus, you need to thoroughly analyze the backlinks of your opponent’s website. Check their anchor text, number and origin, etc, to get an idea about how your rival is doing on this front.
5) Analyze Other SEO Factors:
Checking keywords and backlinks are vital but they don’t mean everything here. In fact, to get a thorough idea about your competitor’s web page or website rankings, you need to run a check on your competitors’ Page Ranks In Google. Moreover, you can check their Page Ranks on Yahoo and Bing as well.
You can check the number of indexed pages of your competitor’s website with the search engines as well to get a better idea.
6) Analyze Competitors PPC campaigns:
Many companies now prefer using PPC (Pay-Per-Click) to increase traffic. Further, they refer using PPC as cheaper and efficient. In addition to this, Google Adwords is the first choice of marketers for PPC. However, there are tools available that can tell how your competitors PPC campaign is doing.
The Analyze Competition tool by Google allows you to compare your PPC campaign with your opponent. Hence, you can analyze vital factors that can help you in surpassing your opponent’s PPC campaign.
The Constant monitoring of a competition is a tedious task. The activities listed in this blog are exhausting and time-consuming. But, if you really want to outclass your opponents in this digital world, you have to perform an SEO competitive analysis from time to time.
Running an SEO competitive analysis can provide you with some important insights. Further, extracted information from the analysis will help you in building your future strategies. Moreover, it will help you to compete with your opponents as well.
In case, if you are new in this field and want to build your brand or product online quickly, an SEO competitive analysis has been recommended by many digital marketing experts.