LinkedIn is a prominent medium for people to connect professionally. It has around 467 million members and this should be enough to tell the importance to connect with it. LinkedIn has gained around 17 million users in this preceding quarter. It does not only help people in finding jobs and creating portfolios. It has other benefits as well. Have you ever thought that it could help you in determining the potential customers for your business? LinkedIn helps in lead generation for your businesses’ products or services.
If you have prepared your content and are ready to start marketing, but you still have no idea about the target audience for your product/service. Eventually, LinkedIn is the place where you can determine your target audience.
Finding target audience gets worse when you are looking for the B2B audience. Linkedin is creating opportunities for those who are looking for B2B space for their businesses. However, both the B2B and B2C can benefit from lead generation through Linkedin. For a B2B lead generation, Linkedin should be the first stop. Because It is an efficient tool that generates around 80% social media leads. A recent study suggests that CEO’s prefers Linkedin over other social media platforms.
This professional networking site allows everyone to post articles on the website. Hence, this helps companies in finding the target audience and market influencers, all at one place. This puts Linkedin on the top of the list of networks in generating leads for the business.
Below, we have discussed that how you can generate leads through Linkedin.
Start using it:
Yes, this is the very first step in order to generate the lead. You need to start using your Linkedin account often for better understanding. Begin to connect with your colleagues, friends, customers and business prospects. And keep updating the relevant posts on Linkedin account quite often. The relevancy of your posts should depend on your target audience and your business.
Upgrade To Expand The Platform:
Linkedin offers its users an option of upgrade by paying very little. Likewise, Inmail allows you to send messages to anyone on Linkedin, irrespective of the fact that user is on network or not.
Complete Your Profile:
Around 40 % success depends on how you present your profile. If it is incomplete, then make sure to complete it immediately. This will improve your chances of being visible on the searches.
Analyse The Prospects:
One of the significant benefits of using Linkedin is that you can search people: working in a company, former employees of the corporation or looking for the job with the certain title. It is useful in finding the prospect companies and you even can weigh them based on various factors.
An optional Lead collection feature of Linkedin Ads, offers advertisers to gather the direct leads through Linkedin Ads campaign. Consequently, whenever you click on the ads, it redirects you on the advertiser’s landing page and shows ‘request contact’ option. This way it offers you the opportunity to connect with your users. On the basis of this campaign, you can generate the lead for your business.
Join Groups with your audience For Lead Generation:
Although, this is a simple process, but in depth, it returns in benefits. Start joining groups which your target audience use. You can be more engaging with the audience by commenting on their posts. Try to make use of your network and group. Moreover, people often refer you to their groups if your networking is strong.
The surveys tell that the word of mouth or fellows advice primarily drive sales for B2B companies. Staying active and posting updates in these groups is extremely beneficial. This way you stay consistent in searches as well. This passive awareness is favourable when someone in your network someone needs your expertise.
Linkedin is one place where you can advertise yourself as an individual or as a representative of your company. Try to become a credible person on this network by sharing relevant content, updates and participating in the groups. Furthermore, you need to have an eye on who is checking out your profile. Moreover,this might give an insight that who has an interest in your brand. Later, you can use this technique to reach and connect with them. A user scenting around your profile can be a signal of business if you have prepared your work properly.
In this, you need to share useful and relevant anecdotes of the conversation, which happens between you and big names in the industry. Moreover, you can share their milestone stories as well. Further, the people you mention in your stories will share the post within their network. Hence, you can reach to a larger audience.
Every business and its needs are different. Yet, if you are a business going to be online or already if you are in online business for a while, then compelling with Linkedin for lead generation can be a profitable idea.
Visit : http://www.oodlesmarketing.com/guide-linekdin-lead-generation/