Getting website traffic is a ubiquitous marketing form for every online business. It doesn’t matter what your brand or industry is, driving clicks to your website can expand your business to a larger extent. In recent times, social media has emerged as one of the main sources of web traffic. Further, recent developments in social media have made it, even more, stronger. Advertising platforms have become more mature and social commerce platforms have become more common than ever.
Digital marketers and online businesses must include social media marketing in their strategies. As per the survey, 20% of social marketers say that website click is their favourite success measuring metric. The share of U.S. users, between March and September 2016, has doubled for online product purchase via social media.
Increasing social media traffic is a prime aspect to keep an eye on. It doesn’t matter what your goals are, driving social media traffic can bring huge changes in the graph of traffic analytics for your website. Consider this blog post to know the preferred tactics to increase the social media traffic.
Increase Social Media Traffic
Facebook’s audience size, optimization tools and audience target capabilities make it the most sought-after network for driving social media traffic to the website. Recently, Facebook reached to $0.50 cost per click benchmark, globally. This reinforces to analyse its networks’ efficiency and later include in your marketing strategies.
There are multiple Facebook ad types specifically tailored for driving web traffic. This makes it a strong traffic driving tool in comparison to other social media platforms.
Below are the ad types on Facebook-
These ads are link posts. They feature only one piece of image or video that directs you to the web page on clicking the ad. We can call them call-to-action (CTA), such as ‘sign up’ or ‘shop now’. Click on any part of the ad and it will lead you to the web page, which makes it more preferred than using image posts with URL links in the caption.
These ads provide dynamic linking experience. They allow adding side-to-side panels (up to 10) that can feature different creative links including different areas of your website. These ads support audio/video as well as provide the opportunity for storytelling.
They are a bit different comparing to other link ads. They don’t direct you to the web page from the news feed page. Instead, they transform into a microsite with a custom fullscreen. It is preferred to use when driving social traffic is your secondary object.
Instagram is owned by Facebook. Hence, its ad platforms allow optimization of content across two inter-connected networks, which often can bring huge success. Its user behaviour and the audience is growing rapidly. Moreover, there are chances that the number of its users will increase in future. However, its cost per click is slightly higher in comparison to Facebook.
Link ads in Instagram are the same as the Facebook link ads but have one significant difference, CTCs like ‘learn more’ are compulsory in it. In addition to this, clicking on an image or a video turns the CTC flash blue rather than sending directly to the website. This is a kind of barrier for entry, although it ensures that every click is high-impact.
This is also very same to the Facebook carousel ads. Here, the difference is that only 5 side-to-side panels are allowed as opposed to facebook (10 side-to-side) panels. This way, it technically hinders the entry point numbers. Despite, it encourages to make more concise storytelling as well.
Instagram launched this feature in August 2016, a feature alike Snapchat. This help verified accounts to drive traffic to their websites. It allows a prompt to ‘see more’ option, an upward-facing arrow placed on frame’s bottom. If a user swipes up on the image/video, it links the user to a mobile web page.
It is recommended to use social media platforms such as Facebook and Instagram for; conversion traffic links to web pages for increasing sales. According to the digital marketers, it is beneficial to use such social media platforms more than other non-conversion websites and blog posts to increase the social media traffic.