With the half way down to the 2017, it has become clear that Social Media is now an essential channel to drive immense web traffic to sites. Social media has grasped its market in the digital space very well. And now, it is a vital platform for digital marketers to focus in order to build an authority and presence in the digital space for a brand or product. Social media channels are vast and full of opportunities. Hence, one might need some techniques to create a winning strategy. Thus, we have put together some of the profound social media marketing techniques that are essential for creating an effective social media marketing strategy.
Social Media Marketing Techniques
Examine Current Social Presence:
When thinking to create your social identity or looking to be more strong in social media space, the first step is to examine your current social media situation.
- know on which networks you are visible effectively.
- Compare your social media profiles with your competitors.
- Are your social media networks properly optimized?
- Which are the networks that bringing you the most value?
After getting plausible answers to these questions, you now know that where do you stand and what is your current social presence. Further, optimize things that you have missed, and start building a strong social media presence for your brand, product or business.
This includes creating a blog and Twitter account. Further, keep both maintained with effective techniques.
You need to engage with the interested people continuously. Share valuable information with them, align them with your marketing campaigns by different means. Eventually, you can get a lot of followers, trust and visitors if you have done things properly.
One can use a Facebook Fan Page for branding. However, it is effective when you have a strong customer base. Engaging with a Facebook Fan Page means increasing more followers. So, if your business is in the initial stage, it’s better to stick with a blog and twitter account.
Although, it a time taking process and results come after a long period. It’s because initially it isn’t that easy to shape your brand on the internet. You need to gain trust, provide valuable and innovative insights, and establish a base. Once you have achieved these factors, you can start your branding on all other channels.
Social Bookmarking Promotion:
Social Bookmarking Sites refer to services that help people sharing their resources via a reference URL rather than sharing content itself. These sites include StumbleUpon, Mixx, Digg, Delicious and more. These social bookmarking sites can bring tons of web traffic in a brisk.
In order to this, there are two steps defined. One is that you need to make content or services that have the real potential to attract people. And second is to grasp the users on these social bookmarking sites.
These two things could be tedious as a process. However, this can result in whopping web traffic to your site. In fact, these sites send you tonnes of traffic that your server sometimes crashes. Traffic that crashes your server coming from Digg is called “digg effect.”
There is a lot of talk going about influencer marketing and influencer campaigns but a majority of digital marketers and business haven’t got it yet.
This is vital and effective at the same time. When an influencing personality, who can be a blogger, tweeter, video maker and such, promotes your content, product or service is called influencer marketing.
In influencer campaigning, you leverage the engagement and trust of others to build yours. And yes, it way more effective than you think.
Having a big name promoting your product or brand automatically attracts people towards your product, the majority is the first timers here who get influenced. They hear about you from them for the first time and later come to you. This means increased traffic, more leads and the last but not the least, more sales.
Analyze Key Success Metrics:
To make your social media marketing techniques worthy, you need to analyze the success coming from them.
Track what’s working and what’s not. In addition, this will help in optimizing or altering future techniques and strategies. Thus, you need to consider a few metrics to measure results.
A few metrics to consider while measuring the outcomes:
- Conversion Rate
- Brand Mentions
- Total Shares
- Time Spent on Website
Social Media Marketing is vast and constant. To get hold of it, one needs to work hard, and adapt to the dynamics of it. There are hundreds of things that ask for consideration in social media marketing. However, one can start gradually, because big things do not come easy and fast.
Start with fundamental digital marketing strategies and techniques. Later, take a step further and leverage your social media marketing techniques by spending some precious time of yours on it. Eventually, things would turn out into your favour, if you really have tried to turn them in your favour.