Increasing online visibility is equal to getting updated with every new trend. With the tradition of making yourself known in the online community, all you gotta do is have that One hit Wonder at least. As the time transcends latest buzz change too, therefore to make it a bit easy for you, here we have a few upcoming trends to look for this year. This blog highlights some content marketing trends that will dominate in 2017.
Content Marketing Trends 2017
Letting your online audience returning back for more can be assured by this wholesome method. With the increased online visibility one is confirm to get into competition with similar content giving businesses. Henceforth, make sure your audience knows you care. And what better way to say it then letting them know about every new material, offers and giveaways you have for them.
Emergence of Gifs and YouTube fame has now opened several doors for highlighting material in a very expressive way. Gone are the days when it used to take millennials to just attach a picture an email. Lo and Behold the #TeamInternet that expresses everything on social media now with a mini video attachment or gif. Thus, to make them feel like your business is a part of their clans have a good video & go very visually appealing.
You outta have a public and active social media accounts to build and grow a business online. Right from small startups to big companies everyone is trying to master the art of attracting customers via just a tweet or a post or a picture whatever. Yet only few tend to succeed in this due to their old-school way of just promoting a product in a very advertisement versed lines. Hence, acting like just another fun and relatable account can prove to be extremely helpful & benefiting.
If we move to another picture here. Like images, video content is as well core to the internet that many platforms are evolving from the format.
For instance, YouTube, Snapchat, Facebook Live adnd Twitter’s video option are the attempts to evolve form the video content.
In fact, Zuckerburg has said on this, “I think video is a megatrend, almost as big as mobile.”
As per the report by Campaign Monitor, BuzzFeed have successfully added over 1 million email subscribers in the past 1 year. Astonishing. However, the main concern here should that how did they do it. The answer is, they took advantage of social media backlash and provided their users what the were looking for. Thus, they were successful in adding over 1 million subscribers in such a short period.
So, one should start focusing on the email marketing revival.
These content marketing trends are enough only to reach out your content to the masses. They are new, they are trending and most importantly, they are providing soothing results to the content owners and publishers. Hence, get along with these vital content marketing trends of 2017 and make your content visible.