To businesses and those who provide different services in this digital space, it has now become imperative for them to be upfront on every latest coming trend. The new addition to the list of digital marketing trends is Mobile Marketing. This form of marketing is surely going to reign over other forms. Further, I can tell you hundreds of facts emphasizing the importance of using Mobile Marketing. However, almost everyone in the digital marketing knows the importance of it. Thus, today I have focused on mobile marketing strategies.
The strategies that can streamline your mobile marketing. Apply these mobile marketing strategies if you find them effective, or at least have a try on them.
Mobile Marketing Strategies
The first step to streamline your mobile marketing strategies is to leverage App Store Optimization.
Here, optimize your app for increasing the visibility of the app and drive more users.
Use strong keywords related to your niche. Use optimal keywords while optimizing your app in the desired app store. This includes keywords that have high relevancy, better search popularity and low competition.
Become More Credible:
According to the surveys, 96% of mobile user prefer to download apps that have ratings above 3 stars.
Ask your users to review the app. If the users say ‘yes’ to rate your app, provide them with the deep link to the app store page. However, if the users say ‘no’, take them to a private feedback page and ask for the suggestions.
Users who receive any achievement notification regarding the app tend to use that app 10% more than usual.
When your app users achieve a milestone or landmark, offer them with a reward or incentive such as free in-app currency or a discount.
After running a few effective loyalty programs and achievement recognition, use VIP rewards.
After a loyal behaviour and repeat purchases, provide your users with some discount offers or ask them to be a VIP member for future savings.
There are three aspects in Push Notification that ask for the attention.
These three aspects include Content, Behaviour and Geography. And one should optimize these three with extreme diligence to get the most of it.
While preparing push notification, you get the benefit of using emojis as well.
According to the surveys, push notifications containing emojis had better engagement with the users. In fact, emojis have 9% increased conversion rate. In fact, only emojis alone help to increase app retention by 28%.
Other than that, send customized push notifications to only the relevant users. For instance, a person who is travelling, send him the travel related information. To give this process a better name, we can call it personalized deliveries.
Tip of the Day:
Initially, provide your app user with a tip of the day, relevant to your app. Further, it should be educating your users about the app.
You can use informative, or more engaging content as the tip of the day as well.
App Update Notifications:
There is no doubt that one has to keep updating the app to ensure smooth working of it. However, many users don’t update the app because they either don’t’ get the notification or they don’t know about it. Thus, tell your users to update the app by sending notifications regarding the matter.
This way, you won’t have to waste time on optimizing the old app. Moreover, you can tell about latest added feature through notification, as well as, after updating the app.
List Your Business On Mobile Online Directories:
Mobile directories refer to the online directories that also have mobile friendly features. These incorporated features help these directories to make your business visible on various search engines.
List your business on;
- Google My Business (helps you to rank higher on Google maps)
- Bing Local
An SMS has a much wider reach. Therefore it can reach to all opted-in users and offer users a immediacy in the form of text alerts.
Here are some facts related to this marketing channels that have the potential to convince you that it really is an effective marketing channel if used sensibly.
- Expected open rate of an SMS is 98% when comparing to 22% for emails.
- Text messages are 8x more effective at engaging customers.
- Nearly 50% of buyers in the U.S. make direct purchases after receiving SMS-branded texts
There are numerous mobile marketing strategies that are very effective. But the ones that are listed here have the most churn out rate compared to others. This is the reason they are the most used and proven mobile marketing strategies helping businesses in their establishment in this digital space. However, it is not necessary to start from the scratch, you can use the one you find that are required. Make sure to use these strategies to make the most out of them