If you don’t promote your blogs, it might be possible that your great content is visible to a few. Social media platforms are giving you the opportunity to convey your well-prepared content to the masses. Take this opportunity with both hands to promote your blog and increase traffic with Twitter ad campaign.
With more than 500 million users, Twitter is providing you an incredible way to reach out to your potential consumers. If you can use Twitter well, it will surely drive tons of traffic to your blog or website. However, just tweeting a title of your blog post backlinking to your website won’t going to serve its potentiality. You need to do a lit bit extra. You need to be proactive and creative, if you want a great use of Twitter in terms of advertising.
Use the following tips to develop more worldly Ads to increase traffic with Twitter ad campaign.
Testing is an essential key to success. A good plan is needed to experiment with various marketing campaigns. Further, that you can learn more about which creative and targeting types performs best.
Use these thoroughly research-based analysis to optimize and manage your ad campaigns, and to increase traffic with a perfect Twitter ad camapign .
Website Cards Enhancements
To reach the new customers, you need to assume that they don’t know how your service or product works. Furthermore, prepare a 1,2,3 diagram or a brief sentence explaining the process that will communicate your value proposition at a glance.
Call-to-action for the outcomes you want
You need to be specific to provide your users as much context as possible. Use a call-to-action of Register Now if the goal is sign-ups. Meanwhile, you can use ‘Read More’ for a Card linking to a case study or blog post.
Ask a question
Make people a part of your conversation by asking question randomly. It makes people feel that they are a part of this conversation. In addition, it can make them to click through. A copy in a website card including a ‘?’ tends to get 25% more clicks.
It is advised to try different images, copy, headlines, and call-to-action options. Experimenting with these can help you in determining in what works best for you.
Learn more about Website Card best practices in here #TweetSmarter: Learn from the experts
Alter Your Targeting to Increase traffic with Twitter
Twitter ads provide various targeting options helping you in reaching the market segments that matters you the most. Consider running multiple ad campaigns at once to enhance your Twitter ads performance.
While it is brainy to target your audience by location and devices. However, advise is to use specific type of audience with each ad campaign. In different words, determine whether you want to target by interest, keyword, followers, behaviour, and so on. This helps in tracking what works and optimize accordingly.
Give a start with 50 keywords or so interests and taper your focus after ascertaining what works.
If you have a broad area to target or a specific region within that, geo-targeting will default to a larger region.
To get the best results out, include around 10-25 @usernames for every ad campaign. That ensure that you are reaching a to larger audience.
You can expand your target reach by examining the behaviour of users online and offline.
Polish your bidding strategy
‘Automatic Bid’ is a default feature in the price choosing part on your campaign dashboard’s budget section. While opting for this option. Twitter’s system by default optimizes the bid as per your budget. Many small and medium-sized businesses tend to opt for ‘Automatic Bids’ suits them. Moreover, it is cost-efficient and quick, and they only pay for the link clicks by the users.
Some Pro tips on bidding type
If you want to have more control and flexibility, try on of these bidding options:
- Targeted bidding, it is likely to result in more link clicks. There are possibilities that it may cost your more, however the price will remain within 20% of your expected cost-per-click.
- Maximum bidding, this allows you to reach the audience that you have determined in the targeting, by getting more impressions. Eventually, you pay only a penny more than your next bidder, but the maximum exposure is more advantageous here.
You can use these tips for better results if you are contented with constant testing around bidding and have a budget to test. You won’t have to pay more than the limit you set as a budget for it.
If you can master the techniques of how the twitter ad campaign works, it’s great. But if you want to use Twitter as a strategic marketing platform, you need to be creative, at least.