To stay on top of SERP, SEO is one aspect of Digital Marketing that is continuous, ever-changing and tedious. However, SEO is the reason as well that many businesses are successfully providing their services by being seen on SERPs. But as we have mentioned earlier, SEO is tedious and continuous. Thus, its related techniques and strategies keep changing as well. And it’s extremely important to keep up with changes that happen in SEO. In addition, there are techniques that have become trending in this year. Hence, we have listed out some vital, trending SEO techniques in 2017.
These are the techniques that have become trending because they are business-driven and help in growing businesses without much hassle.
Trending SEO Techniques in 2017
Social Content is Sprouting its Importance:
It is expected that in the coming time, Social Media Optimized Content for sites like Facebook, Twitter or LinkedIn will gain importance on the SERPs. In fact, 76% of marketers prefer Social Media for boosting SEO.
Now, Google also has started to prefer Social Media posts and hence indexing them. This will in return, gradually eradicate the line between ‘web’ and ‘social media’ for SEO strategies. Thus, start preparing content that is social media optimized to gain maximum visibility.
For instance, now if you type a brand’s name in search engine, the results show its Facebook Page information, Twitter profile and the LinkedIn Page info as the top results. Check out yourself, if you have Doubts!
Videos Will Reign
Everyone Knows that videos attract more people than any other form. Videos allow you to grasp the masses. Because video content has always been preferred over written content. Thus, it has wider reach and usability.
Besides, you should be aware of the fact that videos now help you in ranking higher in SERPs. Yes, you can take your search results on top of SERP by using videos in your content. In fact, now videos are getting 50 times better organic page ranks on Search Engines in comparison to plain, static text results.
If you can make compelling, innovative and creative videos related to your niche, this will fuel your SEO.
Mobile Marketing is in the Game:
Mobile Marketing is a sure shot way to streamline your business. There is no doubt that Mobile Marketing is the next big thing in Digital Marketing. It is one of the most important and trending SEO techniques in 2017 because many businesses have turned to mobile marketing and have seen immense business growth.
To put more emphasis on mobile marketing, I want to tell you that there are more than 85% smartphone users and the internet is now for everyone. This is going to be a vast channel having lots of opportunities. If you aren’t getting the hold of it, you are missing a large audience.
To support this more, know that website are becoming mobile-friendly, businesses are using Apps to promote themselves, ASO ( App Store Optimization) is also a trending thing in Digital Marketing. So, get on mobile soon and maximize your business growth with a boom. However be sure you make proper strategies to implement while doing Mobile Marketing. Because same as the SEO, it has various marketing verticals that aren’t easily manageable by a layman. Research and experience are two things that can help you here.
If you think that this not your cup of tea, look for Agencies who offer the best mobile marketing services.
Inform with Infographics:
Have you experienced Infographics in 2013 or in 2014? Okay, let’s move to 2015.
You might have come across one or two in a month back then usually. Now, this web space is filled with Infographics.
Infographics are time-saving, precise and clear. Moreover, they provide you with the opportunity to inform your users about things with images. In fact, like videos, images as well gain more attraction than plain texts.
Infographics are combination or texts and images. Hence, with it, you can save time. In addition to this, you won’t have to write a 1000 words article to convey your message. Instead, an infographic is quite helpful here for conveying the information. Furthermore, it increases user engagement and if your infographics are up to the level, more users will likely come back to you to find more.
AMP (Accelerated Mobile Pages):
Google has started to favour the use of AMP. Thus, many businesses are now using this option.
It includes three sections- AMP HTML, AMP JS and Google AMP cache.
AMP allows websites to optimize pages for loading right onto the mobile. Those who are using this option have experienced the enhanced user engagement and increased traffic. Optimizing your website for AMP is a great technique that can help in making your SEO more strong. This is the sole reason it counts as one of the essential, trending SEO techniques.
To write, there are hundred of them. But the important thing is which are the most beneficial. Again, to read, you can perform a search on Google and find many trending techniques. Here, we have just focused on techniques that are driving results in 2017. We hope that you agree with us that these are the potential, trending SEO techniques in 2017. If you do, let us know about that in the comment box.