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Google released its first Penguin Update on April 24, 2012. The main focus of the update was to impose the penalty on the websites that try to improve their ranking in SERPs by using “unnaturally acquiring” links.

 

Last month, Google has officially declared the release of its Penguin Update 4.0.  

According to this update, Penguin is now a part of the core Google algorithm and runs in real time.

Key Features of Penguin Update 4.0
Penguin 4.0 runs in real time:

We know that Penguin 4.0 is now real-time. This will result in drastic changes in a page’s rankings each time. It because Google updates the information about the page and pages linking to it. Therefore, both positive and negative impacts of your actions will become noticeable faster.

Penguin is becoming more granular:

This means that it is going to knock off spammers by updating ranks based on spam signals rather than degrading an entire site.

The algorithm is now focused on just a specific page, group of keywords rather than on the whole websites.

Penguin 4.0 is a major Part of Google’s Core Algorithm:

Google, in their latest announcement, actually commented that “they are not going to make any statement on future updates or changes.” Now you’ll need to continuously monitor your backlink profile. In case, you are willing to modify your website, you will see some immediate changes. In fact, you don’t need to wait for another update of Penguin to see your site recovery.

Benefits from Penguin 4.0
Penguin 4.0 Algorithm allows you to recover from a Google penalty faster:

If your site has been penalised due to toxic links, Google webmaster does a good job in tracking and removing them. Further, you can see positive results sooner, when the Google crawlers visit your site next.

Penguin Algorithm fights Negative SEO:

Previously companies were using negative SEO to penalise their competitors. But after the release of new penguin update, this will not be possible. Because Penguin 4.0 is in real-time and immediately finds out black-hat techniques.

Now it is not as easy as it seems. Thus, organisations should be more concerned about building their own sites, instead of putting negative SEO efforts for their competitors.

Visit : http://www.oodlesmarketing.com/googles-new-penguin-update-business/
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