SEO has become an integral part of every marketing campaign nowadays. If you’re getting started with it, you need to start learning right from the basics. Here’s a basic SEO guide for beginners that will be helpful for giving you the required kick-start. This guide also covers the necessary aspects required for ranking your site on the first page of Google.
Search engine optimization is about frequently making small refinements to certain parts of your website. When you see these changes, they may seem to you as incremental improvements. However, when these modifications are combined, they make a noticeable impact on your site’s performance and user experience. If you implement basic SEO strategies properly, they can result in your site’s enhanced performance in organic search results.
There might be a chance of you being familiar with many of the matters in this guide. It’s because they’re potential ingredients for any website or web page. Meanwhile, it is possible that you are not making the most out of them.
Important: Basic SEO only affects organic search results, not ‘sponsored’ or paid results such as Google AdWords.
It’s the basic SEO Guide that will familiarize you with the fundamental practices of it. Following tips will make it easier for search engines to index, crawl and understand your website’s content.
Create Interactive, consistent page titles-
A title tag should tell both the users and search engines about the topic of a particular page. It is recommended to place <title> tag within the <head> tag of the HTML document. Thus, you should create the unique title for every page.
The title tag’s contents will usually appear in the first line of the results if your document is on a search result page. Moreover, the words will be bold if they appear in a user’s search query. This helps users to recognize relevant pages to their search. In addition, the title for your homepage should contain the name of your website/business. It could include the physical location of your business or a few of its prime offerings and focuses as well.
Unique title tags help google know that how your pages are distinct from others page on your site. Use descriptive, but brief titles. If the title is going out of the set parameters, Google only shows a portion of it in search queries.
“Description” meta tag is essential-
“Description” meta tag of a page gives Google and other search engines a concise summary about what page’s content contains. It is important to put “description” meta tag because Google uses it as snippets to show results for your pages.
“Description” meta tags come in handy when Google is unable to find an appropriate selection of text for the snippet. Hence, use descriptions that both inform and engage users after seeing your “description” meta tag in the search result. In case your site has hundreds of thousands of pages, use automatically generated descriptions by using dedicated tools.
Improve the structure of your pages URLs-
Simple-to-understand URLs easily convey information of content. Creating user-friendly URLs makes it easy for everyone who wants to link to your content. While creating cryptic and unorganized URLs that contain only a few recognizable words can intimidate visitors. Moreover, the user may think that this portion of URL is unneeded and unnecessary. Conversely, if you put relevant words in URL, the user may link to your page by using the page as an anchor text. This is a practice that increases traffic without putting much effort into it. Therefore, putting relevant words in your URLs allow search engines and users to have more information about a page. Lastly, the URL below the document’s title and the snippet is displayed as the part of the search result. Hence, it makes more sense to create URLs which are easily readable.
Make sites easier to navigate-
Easy navigation of a site is one of the potential aspects that needs more attention. It helps visitors in finding the content they want. Planning your navigation based on your homepage is a wise step. Added, think about how a visitor will go to a page that contains more specific content.
Using ‘Breadcrumbs lists’ ensure more convenience for users. It refers to a row of internal links at the top of your page. This allows visitors quick navigation to the previous sections or root pages. At the same time, you can allow URL removal as well.
Allow for the possibility of URL removal, because sometimes users navigate your site in odd ways. They remove the part of the URLs to go directly to the main page. You should be anticipating this kind of practice as well. For instance, to find more general content, a user can drop off the part of the URL
Provide quality content and services-
Creating compelling and interactive content is way more influential than any other discussed here. When users see good content, they likely refer it to other as well. They could do it through a blog post, social media services, emails, forums, etc. Besides, organic or word-of-mouth buzz helps in building your site’s reputation for both Google and the users. However, this is rare to see it happening without the quality content.
While writing the content, think about the words that a user might use to search. A user having enough knowledge about the topic may use different keywords. While someone who is new to the topic will search differently. For instance, a long-time fan of baseball might search for [NICS], the acronym of National League Championship Series. While a new baseball fan could go for a more general query related to the topic. Anticipating these varieties in search queries can help you in creating more accurate content.
Images might seem a straightforward component of your site. However, you can optimize them according to your use. All images should have an ‘alt’ attribute and distinct filename. If an image is not visible due to some reasons, an ‘alt’ attribute specifies alt (alternative) text for the image.
Some users use sites on browsers that do not support images or use screen readers. Then the content of the given alt tags provides information about the images.
The digital arena is evolving at a rapid speed, therefore, new SEO techniques and strategies are being introduced every day. So, it is important to not confuse this back-end process with latest the forms of media (images) such as info-graphics, GIFs, etc.
There are other basic SEO aspects which need proper attention and optimization. However, above mentioned basic SEO practices are useful when you have limited resources and time. Timely execution and optimization with these Basic SEO tips can determine increased traffic. They will help you in expanding your reach to a larger audience as well.
Implying specific tweaks to gain rankings in the organic results may not deliver you the desired results. Whereas, basic SEO strategies are about putting your site’s best part forward when it comes to the search engine visibility. But, remember that your consumers are your users, not search engines.