Social Media has become one of the most widely used channels of marketing in 2017. The main reason responsible for this is the growing number of social media active users year by year. In this post, check out the top five social media trends that will revolutionize your marketing in 2017.
Here are some of the top Social Media Trends for 2017:
Rise of Live Videos
You must have noticed that many social media platforms such as Facebook, Instagram, Twitter are widely used for live videos by Marketers. It is the best way for any business to connect or interact with the audience and spread the message to them.
It helps in branding and finally generating the revenue opportunities for the business. Consequently, live videos are the best way to strengthen your presence on major and popular social media channels.
Popularity of Instagram
Instagram has emerged as a new and widely used channel for the marketing. It crossed 300 million daily active users in January 2017 this year. The reason for this is it is easy to use, mobile friendly and mobile functionality. The unique quality of Instagram is its visual nature and novelty to attract the young audience.
It is considered as one of the top most platforms for the engagement in all the social media channels. Due to its wide reach with popular hashtags, it can be considered as one of the most growing social media trends in 2017.
Social Media Influencer Marketing
Social Media Influencer Marketing will definitely rule in 2017 as it helps in building a relationship with your target audience by brand exposure. As the social media influencer have the great social network to engage the audience with your brand which is not otherwise possible to you.
You can utilize the power of social media influencers to create the strong online presence. The reason for choosing social media influencers is that they are not only credible but also very authoritative.
Mobile advertising will be key in 2017 for the one simple but an important reason that mobile users are growing by a huge number. In fact, according to a study people check their mobile devices 50 times a day. So major platform such as Facebook, Twitter, Instagram, Snapchat have already taken initiatives to provide more features for performing mobile advertising.
According to a study, Facebook is earning major revenue from the mobile ads. Instagram launched “Shoppable Instagram” for eCommerce sites to use direct CTA for the purchase of products. Marketers should take the advantage of this important social media trend and double the opportunity to generate the sales.
Ephemeral Content Will be the Key
Ephemeral content is basically the kind of content which doesn’t last for long. On social media, content is updation takes place every millisecond, thus it can be useful for the ephemeral content. It includes contests, coupons, live events, announcements related to products or services. Instagram and Snapchat are effective platforms to showcase ephemeral content and reap its benefits through immediate conversions.
Wrapping it up
Incorporate the above social media trends in your social marketing strategy to stay ahead and get effective results in 2017. Resultantly, you should stay up to date with the trending social media trends so that it helps to retain your audience as well as provide them the content they need.