No matter how many tools you find to propel your digital marketing campaigns, sometimes just a paid ad is more than enough to show the glitters of this digital world. Glitters refers here to the increased web traffic to your site drove by a paid ad campaign. But there is one problem with that, everyone is Following each other.
Big e-commerce entities and even brick-and-mortar companies are using the same search keywords and terms you are looking for. Here, you need to understand how to create an effective Google AdWords campaign. Moreover, you also have to know how to stand out from the crowd.
Steps To Set Up The Google AdWords Campaign
Get Yourself An AdWords Account:
The very first step is to visit the AdWords site and sign up for the AdWords account. Next, be ready to fill some billing information. Billing is important so that Google can earn for each click for your ad campaign. Don’t worry, you’ll also earn with your ad campaigns if they run successfully. After completing this first step, move to Create Your First Campaign button option.
Select The Campaign Type:
It is suggested that one should start with the “Search Network only” option. However, you can change it later as you grow and learn.
The next step is to give your campaign a name for tracking the results. Actually, it a great idea to name your campaigns. With that indeed it will not be confusing for you somewhere down the line.
Define Geographic Area
It is a vital aspect to keep an eye for. If you are an online shop, you might be less concerned about geographic constraints. However, it’s always beneficial to know where your audience lives.
In case, if you don’t know, consider taking a step back and find your buyer personas. So that you won’t end up targeting the wrong geographic area.
If your company servers to international buyers then you can reach other countries as well. This all is important because perhaps you are paying for the wrong audience. Make sure you don’t do that and keep your Google AdWords Campaign streamlined.
Outline Your Ad:
This is one of the most important aspects of a Google AdWords Campaign. Your ad the source that will bring users and convert them into potential buyers. When forming an ad, two things come up as the objectives; attracting a plenty of people and wanting those people to buy. Even if they don’t buy, you are still paying.
Thus, start with a striking headline using some search terms related to your market niche.
Use this space to point out the possible benefits. Tell them how your product solves the buyer’s pain. And keep yourself ready to change here if your ad isn’t gaining enough attraction.
Add Destination URL:
It’s not a great idea to have a PPC ad leading to the homepage of your website. Rather, focus on pages that focus on the featured products. If you are sending people to your homepage, they might have to conduct another search for what they are looking for. And eventually, this can make them jump to another website.
Add Prompt Keywords:
Remember, you are competing against numerous other companies having the same audience. Thus, spend some time on finding the keywords that can reach to the people who want to buy.
For instance, if you are selling wedding dresses, try keyword like the mother of all wedding dresses. This could miss out the customers who are looking for only wedding dresses, but you will get the customers who are looking for the mother of all wedding dresses. It means you are more targeted toward your audience.
Bidding On Your Clicks:
Indeed, you need to tell Google that how much do you think to spend on your clicks. In fact, those who are willing to pay extra may show up frequently in search results. Thus, you have to spend some money to make more money, especially on the PPC game.
Double Check Everything:
It is necessary to have a full double check on things one more time before setting up your ad in motion. See, if everything is streamlined. Check that if you are missing keywords terms and searches. Make sure that you are controlling the budget manually. Eventually, when you have double checked everything, breathe, and launch your ad without spending much.
Visit : http://www.oodlesmarketing.com/google-adwords-campaign/