Video Content Marketing is the latest addition in Digital Marketing Trends. This year, video content has created enough buzz to influence the masses.
This has been said thousands of times that video content is way more audience grasping than simple plain texts. Additionally, you can imagine the upsurge in its usage in the recent years with the fact that every minute of the day, around 72 hours of video is being uploaded on YouTube by the users. Furthermore, how can we forget social media channels who have recently started to offer their users video content to socialize more?
Along with the incorporation of video content on these social media networks, a pool of opportunities is waiting for everyone who can spend a little time on it. Opportunities, reaching to the masses, getting a huge amount of traffic, increased user engagement, increased brand value and what not. So, we think that business should immediately prepare themselves to embrace this latest digital marketing trend.
To get started with it Video Content Marketing, here are a few steps that you need to follow in order to create some compelling video content. But before directly jumping to video content marketing, we would like to convince you furthermore with some mind-blowing facts related to it.
Some Stats Related To Video Content Marketing
So why would one even want to take on such a mammoth task?
- Video content produces 3x as many monthly visitors to a website compared to other forms of content.
- Users spend 88% more time on a website that contains videos.
- Video Content increases Organic traffic from search engines by 157%.
- Consumers 46% more likely seek information regarding a service or product after watching it in an online video.
- 85% of consumers are more likely to make a purchase after watching a video related to a product,
- 57% of consumers have more confidence in their online purchase with video.
Hopefully, these stats are convincing enough to make you incorporate video content marketing in your marketing strategies. Let’s move to the next step that is getting started with it. Here are a few steps that can help you in getting along with it.
4 Essential Steps To Get Started With Video Content Marketing
1) Comprehend Your Audience
The first step in order to align your marketing strategies with video content is to find out what your audience is looking for. Further, putting some efforts to understand what your audience wants to see adds a great value to your video. You need to find what is trending in your market niche that resonates with your target audience. If you find yourself stuck here to get some interesting ideas, take help of the followings.
- Surveys sent to the users, followers or subscribers.
- FAQ (Frequently asked questions) from your support inbox.
- Twitter hashtags search of something resonating to your brand
- trending question headlines in a search of related to your brand’s keywords on Buzzsumo.
2) Line Up With Your Brand Goals
After getting an idea about the topic of your video, the next step is to consider your brand and you.
Because even if the video content is gripping and engaging and does not tell about your brand or you then it’s of no use for you. Thus, align your brand or yourself with the idea you have found for your video.
Keep two things in mind while making a video, your brand’s objective and audience interest. If these two factors are not in your video, consider doing some research once again.
3) Create Resonating And Compelling Content.
After completing the previous two steps efficiently, you can now move on to creating the video.
To make your video more interesting, engaging and shareable, there is an advice that comes from conventional advertising. Put some psychological factor and emotions in your video.
Followings are the 18 psychological responses. At least two or three emotions should be in your video.
These are the emotions that should be in your videos. Because they are one of the potential reasons that attract the audience and drive social shares.
4) Just Share
Once you’re ready with a great video containing all important factors, you are all set to move to the most vital step, sharing.
To get the best outcomes, share your video with a strategy that you use for other content.
Spreading your content consistently gets your video enough views. So, set up a plan that with what strategy you can disseminate your videos to the masses.
If it’s not reaching to its potential, there is something wrong within the whole process. Significantly you are missing on something that is extremely vital, such as a video of a long length that people start to move on half way down the video, or it could be the sharing. Possibly, you might be hitting on wrong channels for sharing.
It is important that you track down the results for future purpose. Moreover, it is vital as well to keep measuring the outcomes. If they are positive, you may want to put some extra effort. But, if they aren’t serving up to their potential, you need to start again, but this time more thoroughly.