Social Media contains a huge pool of invaluable data for digital marketers. This social media data comprises of the information that is being collected from various social media networks. In addition, it tells how your audiences engage, view and share content. Further, by tracking and analyzing these metrics, you can create a successful content marketing strategy. And to track and analyze these potential metrics, you need a Social Media Analytics Strategy.
A social media analytics strategy means using some efficient social media analytics tactics and preparing a strategy by compiling them to uplift the level of engagement through content.
The collected social data help marketers to recognize result-driven and high-performing content based on trends on various platforms, audience and the success of a brand or product’s social media presence.
Thus, we have outlined a Social Media Analytics Strategy. It includes tactics and tools that provide you with the immense help in creating compelling content along with shaping your digital marketing strategy.
Creating a Social Media Analytics Strategy
Distinguish and Track KPIs:
The first step is to figure out your social media KPIs (Key Performance Indicators) before starting with a social media analysis of your brand or product.
After clearing this first objective, selecting the right tools is the next crucial step. You need some excellent tools to collect and examine data efficiently.
Distinguishing and prioritizing KPIs enables you to leverage data for measuring and optimizing social media posting.
There are a few tactics you need to consider while forming an effective social media analytics strategy.
Aim content based on interests and trends- Social media analytics provide marketers with vital insights into what products, content and advertising are creating the most buzz.
Aim content based on Platforms- Popular platforms now offer some excellent tools to enable marketers to analyze and track data. Additionally, Twitter Analytics, Facebook Insights and Google Analytics are some of the best platform tools available for social media analysis.
Optimize content and marketing- The data collected from social media engagement, loyalty programs and post-performance contains potential to influence your content and marketing.
Outline your status quo- Sometimes a brand needs a new image for the market, define your status quo. For instance, when Starbucks’ reputation was at an all-time low, they use one tool, social media.They launched “My Starbucks Idea” for crowdsourcing feedback and re-engaging customers.
Pay heed to your target audience- Begin with a simple Google search on your brand or product. Use analytics tools within social media networks and do some secondary research, such as the Nielsen, Pew Research Internet Project or Edison Research, to recognize trends creating buzz on social media.
Social Media Analytics Tools
Crowdbooster- Provides you with real-time Facebook and Twitter analytics. Allows customization of data ranges, shows highest engagement messages and identifies prime social media advocates.
Actionly- You get social media monitoring, workflow models for social media engagement and social integration with Google Analytics.
Consumer Barometer- Offers sneak peak into how consumers use online and offline information sources while making a purchase.
True Social Metrics- Get the information regarding the four of the best social media metrics; conversion rate, applause rate, amplification rate and economic value
Talkwalker- It covers the geographic spread, time and language & media. It has a global coverage spanning 247 countries and 187 languages. Besides, track brand mentions and gives a full coverage of prime social media networks and 150 million websites. It has clients like Volkswagen, Microsoft, Best Western, Greenpeace, Ogilvy and Peppercomm.
Social Report- It’s an automation and social media analytics tools. It allows social media insights, posts scheduling, syndicating replies, likes, follow/unfollow, etc. Thus, it counts as an efficient tool that single-handedly manages all your social media needs. You can track cross-channel engagement, world reach, audience growth rate, channel activity and demographics. It has some high flying customers which include Warner Bros, The Economist, HGTV and Samsung.
Over to You:
These aforementioned tactics and tools can help you in gaining data intelligence on data coming from all directions. Compile that data and start creating some compelling content accordingly. However, you need to choose the most suited tactics and tool for your business.
You can make a good social media analytics strategy with the help of these above strategies and tools. Further, use them efficiently and experience a huge business growth yourself.