If you are an online business and hasn’t understood the importance of images in this digital space, perhaps you are way far away from prime concerns. Having SEO optimized images in your blogs, social media posts, website content, etc, has now become imperative. Creative and interactive images are now one of the vital aspects of driving traffic to your site along with enhancing user engagement. And if you have just started using images, you may not be aware of its best practices. Image Optimization is necessary to extract images potential value out for SEO. Thus, today we are presenting you some of the top class tactics that will help you in creating a result-driven Image Optimization Strategy.
Creating an Effective Image Optimization Strategy For SEO and Search Engines
Start Adding Images in Your Website’s Content:
Almost everyone knows that images say more than plain texts. Adding images in your website’s content can bring you a sorted understanding of your users. As they say “a picture is worth a thousand word,” is completely understandable. Thus, provide your users with infographic content, images and video content.
Additionally, adding images in your content is the first step of SEO image optimization. It is recommended that you should incorporate images in your every piece of content, whether it’s a blog post, social media post or anything else. Do not forget to include interactive and informative images.
Visual Content should be Relevant:
If you acquire an in-house designing team, you may not face much trouble in finding great images for your content. Generally, designing teams know their work. However, keep your content marketing and content creation team in touch with your designing team to maintain relevancy and originality.
Same applies for ‘About Us’ page as well. Make sure you don’t use bought or rented pictures. Rather, it’s recommended to always use real photos for ‘About Us’ Pages.
When talking about relevancy, insert pictures that are relevant. Moreover, they should say something related to the subject of your content to express your ideas. If you don’t own a proficient designing team, there are a lot of pictures available on numerous site you can use to create images. Sites like Flickr, Pixabay, Shutterstock, Pexels, Canva, Google Images, etc, offer you millions of pictures. Take help of these sites to create unique and relevant images. Do not forget to use option ‘labelled for reuse,’ while using Google images, otherwise you can get into copyrights trouble.
After creating compelling images for your content, the next step is to optimize images for SEO purpose while inserting them in content.
Give Proper Names to Your Image Files:
The first step in order to optimize your image files for SEO is to give each a right name. This could be referred as one of the best places to place keywords. This is to be done to enable Google to identify the subject even before it starts analyzing the image itself.
Customize a Picture’s Dimension and Resolution:
A website or web page’s loading speed now counts as one of the vital and impacting SEO factors. The faster your page speed, the more your web pages or website will be seen and indexed by search engines.
Likewise, images with high resolution and big dimension put a huge impact on a page’s loading speed. If you have aforementioned image type, big dimension and high resolution, your page or website position will likely decrease. Thus, it’s significant that you keep an appropriate dimension and resolution for each image.
Minimum Recommended size on the internet is 200 x 200px, remember it’s minimum. You can change sizes of your images according to your requirements.
When talking about an image resolution, even if it’s not big in dimension, it can be big in size which eventually could affect your site speed. For this, you can use online tools to compress image sizes accordingly.
Utilize Image Sitemaps:
Every digital marketer knows the importance of sitemaps. This is the first thing to do while creating a blog, to build a sitemap and submitting it to the Webmasters tools account of major search engines. It’s done to notify search engines that there some newly created pages that need to crawled and indexed. By submitting a sitemap of a newly created page, you make sure that search engine spiders efficiently crawl each page of your site and index pages.
Likewise, you can create image sitemaps as well and increase chances of indexing them in search engines.
It’s extremely easy to create image sitemaps as you can use Udinra All Image Sitemap plugin. By using this plugin you can easily create sitemaps for your blog images and submit them in your Webmasters Tools Account. That’s it, now search engines spiders can effectively crawl and index your images.
Let’s see some other important tips to create an Image Optimization Strategy
Use Alt Texts– It is another best place to insert your keywords. While creating images, don’t forget to put Alt Texts that outlines Focus Keywords. It always better to have a focus keyword in place of an Alt Text.
Hyperlinks in Images– Use hyperlinks only when there is a requirement. Otherwise, they can distract your user from the article. Because if the user accidentally clicks on the image, he’ll be landing on another page and he may lose interest in the reading article.
Best Image Format-
- JPEG format- It’s the most popular format, its best use is for digital photography.
- PNG format- Offers amazing compression. Even after editing an image multiple times and compressing it, it doesn’t lose any data or decrease quality.
- Gif Format- It’s widely popular because it supports small size images.
After incorporating this Image Optimization Strategy in Your Marketing Strategy You can experience yourself a steep rise in the web traffic, increased user engagement, increased visibility and indeed, an enhanced website.
If you also have some unknown, important tactics to create a winning Image Optimization Strategy, do share with us, as well as, among your groups.