Social Media is about 20 years old. The first known social media site was created in 1997 named as Six Degrees. It offered some basic features and allowed users to upload their profile picture and make friends on the same platform. On the other hand, the first blogging site appeared in the year 1999 and created a social media sensation that continued to shoot up even today. Following these advancements, social media sites began to explode in popularity and the need for Social Media Branding rose up.
Site like LinkedIn gained prominence during the year 2000, and image site like Flickr grew subsequently for the purpose of online photo sharing. In addition, YouTube was introduced in the year 2005, creating an out of the box video platform that helped people communicate in the video language.
Well, that’s how Social Media appeared and progressed in the past few decades.
Today, we see a variety of social networking sites, and most of them can be linked to allow cross-posting. This creates an environment where advertisers and business organizations can reach the maximum number of people to create brand awareness or product branding.
This article will walk you through several effective social media branding techniques to incorporate in the year 2017.
Social Media Branding Techniques
Pick the Right Network:
Not all the social media sites are worth advertising on. While it depends on what type of content you produce, you also need to work upon what results you are receiving. Furthermore, it is worth noting that there are numerous social media sites out there and it is worth exploring the right audience base for each one of them.
It is likely that your site gets significant traffic from Facebook and LinkedIn and might fail to perform over Google Plus and Twitter. You might get thousands of hits on Reddit while people barely click you on Pinterest.
Visuals now play a crucial part in the social media branding. If all of your social profiles look dissimilar, it disconnects your users from your brand. Your brand needs to be consistent across all the channels.
This will somehow hit the minds of the users and people immediately be able to recognize your brand on any site or platform.
One of the best examples of the Visual Branding and Consistency is Coca-Cola. If you look at their Facebook, Twitter and Instagram profiles, you will find that all the design patterns are consistent.
Be Consistent with the Topic:
Social Media giants like Twitter and Facebook are well-known for curating content from all around the globe. Curating is one of the best ways to build an authority in your own industry and provide a usual flow of social media posts which are not self-promotional.
Some of the simplest ways to take advantage from blog posts and video content to share with your audience. However, a number of businesses fail as they blindly share without having the proper guidelines.
Pick up some interesting stories from your own industry and present it to your audience through social media channels.
Connect with Influencers:
We see that big brands like Nike and Adidas post a new image on Instagram and usually have a lot of engagement. Significantly, they’re established brands with millions of followers around the world.
But, if you’re starting out with small audience base, you won’t be getting such engagement even though your posts are worthy. A positive approach to achieve better results and boost social media branding is to build good relationships with influencers.
However, keep in mind that a large number of followers doesn’t qualify a social profile as an influencer. Make sure to go through the following parameters before approaching them.
Nothing kills a social media branding efforts more than the irregular posts. No one will remember you if you are posting once a week on Instagram or tweeting every two-three days. Hence, you’re going to be forgotten soon.
Shortened attention spans along with fast-growing social networks have made publishing an indispensable social media practice.
So, these were some of the most effective and proven Social Media Branding techniques you can incorporate in your marketing strategies. In fact, many businesses have established themselves in this digital space just by using the right Social Media Branding strategies. Do implement a robust social media strategy to keep other important aspects of social media managed that boost traffic and user engagement.