It may seem like Online Reputation Marketing (ORM) and Search Engine Optimization (SEO) are the same thing, but they’re actually distinctive online marketing practices that happen to have a few similarities. If you want your online business or website to succeed and discover what your niche markets are, it’s highly important to master the basic principles of both online marketing methods.
The Basic Principles of ORM vs. SEO
Digital marketing and advertising yourself online takes a great deal of intellect, web-based resources, and stamina to conquer. Not only do you need to know how to obtain and maintain the proper online marketing tools at your fingertips, but you also need to learn how to use them effectively. That’s how a strong combination of reputation management and SEO strategies can vastly improve your search engine rankings.
Online Reputation Marketing:
ORM is a much broader method of online marketing than SEO as it improves more than just search rankings. The goal of Online Reputation Marketing is to either recover a company or individual’s online reputation. Or, help them develop a strong one through various marketing tactics. The tactic is to create more positive content with the intent of letting the good content overpower any negative feedback. Essentially, this good content pushes the negative content to the 2nd or 3rd page of SERPs where it’s a lot harder to find.
Search Engine Optimization:
Search Engine Optimizaton is a lot more precise than Online Reputation Marketing. The main objective is to starkly push a company’s web site to the first page of Google’s rankings. This is to establish higher visibility to customers. The type of content on the web site being promoted doesn’t effect the rankings of the site as long as specific relevant keywords and phrases are implemented throughout the web site.
How Online Reputation Marketing Utilizes SEO Techniques
By now, it should be easy to see that ORM and SEO aren’t necessarily mutually exclusive. The two go hand-in-hand and Online Reputation Marketing actually makes good use of SEO techniques. This happens in the sense that the end goal is practically the same. Both the methods generate more interest, a higher customer base, and a greater ROI for the business or individual in question. ORM companies will use whatever means necessary to create better search results for their clients. They also use various SEO techniques such as positive keywords and relevant article topics for getting good results all around.
Determining Whether Your Company Needs ORM or SEO:
The answer is simple: you need both. In some cases, high ranking SEO results can be a by-product of really good Online Reputation Marketing. For people to be able to see all of the good aspects of your company online, they need to be able to actually see your company. Hence, even good ORM work would be moot if you don’t have the SEO-powered online visibility.