Social media networks have significantly become a part of every digital marketing strategy. Why? Because they have immense power to drive huge traffic and even conversion. But the first step is getting started and creating an influencing social media presence. If you are not a familiar name on the internet, you could become one by building a strong social media presence. And that’s not possible if you are looking for strategies. You cannot use strategies everywhere. The foundation of social media is connecting people and socialization. And, people want businesses to become a bit social, not social media to become a business.
Thus, stick to the basics and use some effective tips. Tips that can instantly provide you with results. Social media is a huge pool of opportunities where you cannot focus on one thing. There are hundreds of things which you can handle using following tips. First, give them a try and see if the results are considerable.
Tips to Build a Strong Social Media Presence
First Thing First:
The very first step is completing your profile on every social media network that you are on. Make sure that anyone who is looking for you, is getting to you.
Completing social media profile not only means filling out the details. Pay attention to every detail, phrase, keyword or words that your audience may use to find you.
Be Visually Appealing:
A visual element counts as the first thing on social media that people notice. So, make sure you have everything striking, your profile picture, avatar, cover photo, etc.
Sit with your designer and tell him to make a profile picture that is high resolution, properly sized and resonates with your brand accurately.
You surely need some help if you’re starting from the scratch. Spreading the word can’t be done easily or it isn’t a one-person job. Added to this, your employees, co-workers should be aware of your new social media effort. They can follow your accounts on social media networks to give you a temporary boost.
In fact, one needs at least 30 Facebook fans to even see insights. Additionally, they can spread the word to their friends, clients and customers.
Imagine Your Audience:
It’s fine if you are starting from the scratch and don’t have much followers or fans. But you can imagine your audience. Who wants you? Why do they need you? What do they read? All these questions can instantly give you an insight about your audience, most digital marketing professional call it “persona development“. Hence, keep your audience and these questions before doing anything on social media.
Keep Eyes on Your Competitors:
Since you know your audience, next obstacle is your competitors. There is nothing wrong in implementing your competitor’s strategy if they are effective. A competitive analysis is also a beneficial thing to do. This saves time and, yes, everything is fair. Analyze what’s working for them and what’s not. Further, implement working strategies and examine if they are as effective as they were for your competitor.
Keep Reserve of Shareable Content:
This is the best bet you can use to reach a larger audience. You need to have some content that people want to share. Each share of your post means expansion of your social media presence and introduction to a new and large audience. You may be tempted to create such posts on your own, but it’s okay until you are sharing worthy content. You can share important news, informative photos and videos, funny videos, interactive and engaging content, etc.
Smart Giveaways or Contests:
Running contests or giveaways are some of the finest tactics to become famous or at least seen to the masses in a jiffy. Many have started using this tactic which has, in fact, provided them with overwhelming results.
If you are new, looking to make some place, do run contests. People tend to spend little more time than usual on contests and giveaways expecting something good to win. Thus, brainstorm and form some creative and new contests. Surely, this will attract a lot of people.
Now that you have gained a considerable number of followers and fans, it’s the time for cross promotion. For instance, if you just have started to build an Instagram account and already have accounts on Facebook and Twitter, tell about this to your followers and fans on Twitter and Facebook that you are on Instagram as well, and for a different purpose. There should be some significant difference between the content on these social media channels.
A voice or tone of a content is what people resonate with. Social Media is all about being witty, informative and interactive. So, even if you are in a niche where being witty isn’t a considerable thing, you can try this on your social media networks. It won’t affect the image of your company. Instead, it can bring a lot of people to your business. 9GaG is an existing example of this, they make people smile and they do only that. And that’s what social media is about, connecting people. Thus, it’s up to you, how do you want your content and other elements to be connected with your audience. But remember to maintain a tone of your organization. This is a link between your organization and your audience.