Defining Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages are basically a project by Google and Twitter introduced to make insanely fast mobile pages. In a nutshell, it is an open source initiative that leverages the vision that content publishers can easily create content that is optimized for mobile phones and have it load quickly anywhere. In fact, this project heavily relies on HTML in order to create an enhanced version of your website. Moreover, if your pages are AMP-enabled, they can easily appear in a special carousel in Google SERPs.
Twitter, Pinterest, Chartbeat, WordPress.com, Adobe Analytics and LinkedIn count as some of the Google’s partners embodying AMPs.
Studied have told that they load four times faster and use eight times fewer data in comparison to normal mobile-optimized pages. Thus, its significant that why AMPs are the latest digital trend appealing a lot of mobile users.
How Can AMPs Help SEO:
AMPs aren’t a magic wand that can get you a ranking boost. But it necessarily doesn’t mean that AMPs don’t matter at all for SEO boost. Following are the benefits they can provide you with:
Enhanced User Experience:
Google’s Mobilegeddon Update tells that webmasters try to make their sites mobile friendly or suffer from low ranks, are in response to a big user experience problem. Accelerated mobile pages are just the addition in that response
In fact, mobile users always face hassle when Google send them to pages; hard to load, difficult to load, or slow in loading. And that gets more worse when they use mobile data.
Data shows that around 70% of sites switch to AMPs because of the slow loading times.
Thus, it can do wonders as a matter of user experience if your pages are AMP-enabled. Consequently, enhanced user experience leads to better SEO.
Better SEO Means:
Decreased Bounce Rate:
As aforementioned, increasing site speed can resist people from bouncing your site to another.
Even Google prefers pages that load faster because of the user experience. And, 1 second can put a lot of effects as well.
AMPs load 15-85% faster than normal pages, providing with a great fix to lower your site’s bounce rate.
Improved Click-Through Rate
Users visiting on AMP-enabled pages are less likely to bounce from the site. Significantly then they will be more likely to click through to other pages.
This all when coupled together means aligning your site with Google that considers better user interaction as a vital indicator of value.
Now you can see Google’s News Carousel above-the-fold on mobile. Thus, carousel content receives more impressions. In fact, 80% of the marketers using Accelerated Mobile Pages are bagging more views.
Supportable for Ads-
It’s another aim is to provide support to a range of networks, technologies and formats. The goal of AMPs for digital advertising is to deliver fast ads whilst allowing your content to look good. This can help advertisers to increase their presence and improve ROI on ad expense.
AMP takes into account the need to track user behaviour on websites. With it, content publishers get the option to choose from two tags that can automatically monitor user data such as new vs old returning user, visitor counts, click/conversions, link and video tracking and more.
As a matter of fact, around 16,000 AMP-enabled pages are being created every day. Hence, this project is growing at great pace and on a big scale.
User experience is one of the vital factors in this digital space. The increased competition has increased the need for marketers to enhance their sites’ user experience to get good results. And a good user experience, as mentioned above, can lead you to wonders.
Thus, get your pages AMP-enabled and experience some positive, significant changes.
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