Every second, Google manages more than 63,00 searches that indeed accounts for around 2 trillion searches per year. No wonder now why SEO is one of the most important things in this digital space. Other than that, every day, numerous online business emerge to compete and make this competition more tough. As we know that the world of SEO is ever-changing and continuous. Consequently, SEO tricks and techniques to get your results rank on SERP continuously change. To cut the long story short, you cannot stop adjusting your SEO tricks, techniques, strategies, plans and whatever that it takes into the account.
Best SEO Tricks in 2017
Pay Heed to Personalized Searches:
Basically, keywords count as the foundation of SEO. Without keywords, SEO may not exist. However, with coming technological development, they continue to develop and evolve.
In the next 12 months, you have to take heed of personalized searches. It’s because Google now changes search results based on your history, location and even the device.
For instance, if you perform a search on a certain keyword on a desktop PC, it will provide you with results that are different when the same keyword is performed on a mobile device. This could be a good news for an average user, but it makes monitoring keyword ranking more tedious and difficult than ever.
Hence, in order to get accurate insights of the impact of your campaigns, move to the incognito mode on your browser and ‘de-personalize’ the search results. Then perform a search for same keywords both on mobile and desktop, and check geo-specific search results. This all may sound overwhelming but using tools such as Rank Tracker can help you automate this time-taking process.
Do Not Miss On RankBrain
Don’t have an idea about what is RankBrain, here it is- it is a learning Artificial Intelligence system that is incorporated in Google’s Algorithm. In fact, the last March, it has been officially announced as the Google’s 3rd most vital ranking factor.
In a nutshell, this excellent system helps Google to analyze the context for a performed query. Further, it goes through relevant results when a user types in a never-before-researched or uncommon phrase. And because it has a self-adjusting nature, it’s far more difficult to exploit in comparison to other ranking factors.
SEO Beyond Google:
Everyone seems to focus on Google only for SEO. While Google is still the prime and popular search engine, you cannot miss on other search engines as well. This can validate the statement that Bing accounts for nearly one-third of all search traffic.
Fortunately, Both search engines have quite similar optimization processes. In fact, Bing is more straightforward. But it has a few significant differences – inbound anchor text, keyword density and keyword in domains are far more vital. While Google still doesn’t consider social media impact, social shares in Bing’s Algorithm are extremely important.
Voice Search Optimization:
The main reason for Bing’s recent popularity is its status as the best search engine for some of the most sought-after and widely-used personal assistants such as Siri and Cortana. In fact, as per the reports by Media Post, more than 25% of Bing’s traffic is generated by voice searches.
In the last 3 years, the use of voice search has increased drastically, because voice-recognition technology is becoming more accurate than ever before.
To put more emphasis on voice searches, it’s important to know the progress of it. In addition, four years ago, Google had an error rate of 23% in voice searches. This year, it has come down to 8%.
Over to You:
You can use a ‘101 guide to SEO tricks’. But this may not provide you with expected results. In fact, you should first try and then implement. Aforementioned are only 4 SEO tricks. but they have the potential to compete with any definitive guide to SEO tricks. Thus, give them a try and see if they work.
Do let us know about your experiences!