Mobile Advertising isn’t only growing rapidly, but it’s expanding insanely fast. As per the data reports, organizations have almost tripled their mobile advertising budget last year, and are expected to uplift it by an additional 65% in 2017. While the growth is overwhelming, it is raising challenges for many brands. Because mobile advertising is relatively new, and it is often tough to grasp its most effective strategies and tactics. Thus. we have compiled some mobile advertising strategies that have been proven to provide results for many brands.
Best Mobile Advertising Strategies
Today’s average mobile user has been fed up with completely vague and disruptive ads. To the extent where they don’t even want to see such ads again and start using ad blockers.
Here marketers need to understand that the practice of bombarding your users with irrelevant ads now won’t work. Today’s users look for meanings in everything. Thus, provide them with some meaningful ads, make your viewers watch ads without them even realizing they are watching ads.
There are a number of mobile ads that are being shared on social media because they contain a human factor, some humour and are relevancy. You need to spend some time on making ads to make them more effective. Flashing ads on the side-bar won’t take you anywhere, rather, be creative. You can use the internet to get numerous ideas to get creative with mobile ads, it full of it.
Transform User Experience and Behaviour:
Marketers need to consider user behaviour and user experience if they want their audience to stay. Some ads become so effective and interactive that users even share and search for those ads. This can be possible if your ad is interactive and provides excellent user experience.
User behaviour can prove to be the next vital thing. Mobile ads are typically placed to the top or bottom in minuscule spaces. Nearly 86% mobile user don’t even consider them and think them as the reason for their slow internet speed. Hence, look for some valuable mobile advertising tools that can provide your user with more utility.
Mobile Bid Adjustments
This is one of the extremely persuasive mobile advertising strategies that can save you a lot of money while being effective as usual. In fact, mobile CPCs have been increasing since 2012. They will continue to increase as the user experience for mobile user increases.
Advertisers can manage their mobile bids by adjusting mobile bids for their vital keywords at the group level or campaign in AdWords.
It’s very easy, just go to the “Settings” tab from your target campaign and move to the sub-tab for “Devices.” Now here you can set up your mobile bids. You can set a percent of what you want to pay for them on the desktop.
Make Them Call to You:
If you don’t have a mobile website and want to convert your mobile traffic. There is a result-driven trick that can help you out. You can drive some easy conversions using call extensions.
To simply put this, rather than showing ads with conventional headlines taking users to a landing page, you can provide users with an option to call you. You’ll be charged with your standard CPC for the call extension.
Utilize In-App Ads
According to the studies, mobile in-app ad spend is growing at a fast speed of 60% a year. Further, speculations are that it will surpass desktop online display ad spend by 2018.
This boost in its popularity is because of the shift in consumer behaviour. In fact, smartphone and tablet users don’t open up a browser, they jump to apps first when engaging with their devices.
It suggests that an ad budget spend should include a fair amount of in-app media as well.
Over to You:
Mobile advertising if done correctly can do wonders for your business. Many businesses have done extremely well with mobile advertising and experienced some potential growth. But they have used mobile advertising strategically and wisely. You can do it as well if you have a set of effective mobile advertising strategies. Use these beneficial and result-driven strategies and analyze results.
Let us know if you have found this article helpful.