Every content marketing plan must contain a well-prepared strategy for the curation of content. Content curation is the concept or process of finding, collecting, organizing and presenting the digital content which already exists. However, you should have a proper content curation strategy to get the most out of your content curation and its sharing.
Its instances include various forms such as email, newsletters, weekly and monthly round-up. It’s good if you can think of any other way to reach out content from both internal and external sources. But you cannot simply put links and publish out your content to the readers. That being said, this article can help you in creating an effective content curation strategy.
FORMING AN EFFECTIVE CONTENT CURATION STRATEGY
Compile your Own Content:
The first step you should begin with is, include some of your own created content. Publishing your own content alongside other influencers and industry leaders helps boost your reputation and credibility as a thought leader. Not to mention, if your content curation goes viral, it can attract a lot of attention for your business by just including relevant material from your own content catalogue. Thus, go through your content library and find out the relevant, published content and recycle it.
Use Feedback and Comments:
As a business in this digital space, you should have a habit of listening. And a part of listening is examining your feedback, whether it is coming from posts, comments, emails, or from other sources.
Listening to your audience provides you with insights of your reader’s sentiments and concerns. Use those insights to structure your future content curation strategy. It will further allow you to address your reader’s concerns and comments as well as provide you with some vital information.
The Goal should be to Inform, Educate and Inform:
Refrain yourself from sharing content just for the sake of sharing. Instead, the purpose should be to inform, educate or inform. Incorporating this step in your content curation strategy can bring you huge success.
There are numerous businesses out there who are curating content and their audience is reading that. Thus, prepare a thorough content strategy that includes content sharing of important news, resourceful articles, how-to blogs, etc. Basically, you need to share content that evokes interest in your readers. If this is done properly, you will see an increase in traffic to your website along with significant authority building.
Include re-tweeting and re-sharing posts of other fellow curators and bloggers. Sharing the content of other helps you build relationships. But always remember to click through and read before re-sharing anything with your audience.
Utilize various Content Types on Multiple Platforms:
As this digital space is growing, your audience is growing along with it. Thus, you cannot consider only blog posts in your content curation efforts. Think of including other types of content as well. For this, you can include infographics, webinars, podcasts, e-books, guides, images, case studies, etc. They all should be informative and relevant to your audience.
Now, you need to go one step further and keep the content prepared for your audience on different platforms as well. It could be a quick burst on Tumblr, a few images on Pinterest, a video on YouTube, or a community conversation on Facebook.
Make use of Content Curation Tools:
Content curation can prove to be a time-draining process unless you equip yourself with the right set of tools. Luckily, there are a few excellent content marketing tools available to help you streamline this process. Buzzsumo and Feedly are two of the most sought-after tools you can use.
Create a List of Reliable, Consistent Sources:
An important part of a content curation strategy is to produce quality content consistently. Therefore, it becomes vital for you to not end up wasting too much time scrolling through the internet all day. One way out of this problem is to choose your content from a list of reliable sources you know produce high-quality content. And as you continue to curate list of content, subscribe a few newsletters, bookmark content aggregation sites and your favourite blogs.
Content Curation can take you into the pool of existing powerful articles. Further, this helps you extend your content marketing resources as well. Having a powerful content curation strategy is a good way to be more authoritative in your niche. Added to this, this increases your traffic in a brisk. So, if you want to drive more traffic to your site and want to taste other benefits of content, use the aforementioned steps to create a working content curation strategy.