Instagram has become a platform that boasts of more than 600 million users as of February 2017. And businesses can still get success on Instagram by behaving like people and a little less like a company. Mentioned Instagram marketing strategies can tell you how to be present strongly on this giant social media platform.
Businesses move to social media platforms to increase their audience reach. Many use business-specific channels like B2B companies prefer LinkedIn, e-commerce businesses turn to Pinterest and new & local businesses leverage Facebook.
Unfortunately, they are still doing it wrong. In fact, the key is knowing how to use each one effectively and accordingly. They just have to focus on how to make their brand more humanized. Because social media is all about this, connecting with others, telling stories, and much more. Thus, if businesses want to taste success with Instagram and other social media platforms, they need to have a strong plan.
This article will tell you about how you can instantly increase followers and make a powerful presence using Instagram Marketing Strategies.
Instagram Marketing Strategies
Understanding Target Audience and Niche:
Before starting anything in this digital space, you must know whom you want to serve. Best Instagram Marketing Strategies, or any other strategies, are based on your audience.
Figure out the factors related to your audience to narrow down your focus. Figure out gender proportion, their age distribution and, if possible, their physical locations. Knowing their habits, behaviour and patterns can be the most important thing you need to leverage Instagram or other social media platforms.
Sprout Social has a data of an average Instagram user. It can prove to be a good jumping off point.
To get a vital insight of your audience, conduct a survey. To easily do that, make use of tools like Quintly, Iconosquare, or Schedugram. This will provide you with some concrete data on your current followers. A survey conducted using these tools can tell you what gets them to engage with your content the most. Eventually, it will be helpful to increase more followers as well.
Have Clear Goals:
Nobody can have successful Instagram Marketing Strategies without having clear goals to reach. As they say, you will just wander if you don’t have the direction or destination. So, outline your goals you want to achieve with Instagram Marketing. Further, try to keep them aligned with your market niche to be more effective.
If you’re an e-commerce business and think that by just spreading your product photos on Instagram will provide you with any sale, wrong!
There are hundreds of thousands like you. You have to stand out from others. Think how you can deliver differently and then make your goals. Additionally, there can be other goals as well. Along with increasing sales, you can focus on how to increase followers. This is vice-versa, you increase followers and they ultimately will convert into sales, if you are following the right strategies.
Post Frequently and Consistently:
Having a regular schedule can ensure greater engagement than posting content sporadically. More importantly, no Instagram marketing strategy can compete without a thorough calendar. Moreover, posting frequently let your followers expect content regularly.
9Gag is a great example of this. They have grasped their audience by posting interactive and engaging content consistently. However, it doesn’t mean that you can post anything. Yes, you can post outside of your niche such as important news, interactive photos & articles, facts & information, etc, but that needs to be worth sharing content.
Develop Your Own Photography Style:
Instagram, basically, was formed as a photo-sharing site that now offers various business opportunities to millions. Stick with why it was formed for, photo-sharing. This is a sure way to multiply followers.
The best advice for a steady and powerful Instagram marketing strategy is to have a consistent manner, like a theme. There are numerous e-commerce brands that have a stunning array of Instagram posts, like Bonobos, Huckberry, AYR or Patagonia.
Wrapping it Up:
Instagram is a bit different platform than Facebook, Twitter or LinkedIn. You cannot share anything and expect it to gain followers for you. Patience, creativity, and focus are the factors that can provide you with results on Instagram. There are many businesses who have gone from having 500 followers to million followers just by following such fundamental Instagram marketing strategies. So, make use of these Instagram Marketing Strategies to increase your followers, and sales.