In reality, SEO is not a rocket science. Many think it as one of the most time-taking things in digital marketing. Because many marketers have proposed such theories that SEO is tough and can’t be done easily. In fact, it’s a simple and easy process. In this article, there are SEO techniques for beginners that can make you believe that it’s not that tough.
We have compiled some fundamental SEO techniques for beginners, so they can easily learn how to rank their results on Google.
A thorough guide to SEO techniques for Beginners
How does SEO work?
Yes, it’s meant to increase traffic to your website, but this is not the only reason it is in existence. The real purpose of SEO is to help those people who are looking for you. In order to do that, you need to match the content of your website to what people are trying to find.
In a nutshell:
Jenny sells hand-made wedding dresses, and she is so excellent in it. On her blog, she shows how she makes the dresses by hand, often talking about different techniques as well. Fortunately, there is less competition for keywords related to her niche. Additionally, Jenny is producing some rich quality content about it. So, she won’t face many problems in getting first page rankings on search engines for her wedding dresses.
Do you find the problem?
Yes, she has got good rankings on the SERP. However, the potential problem here is, she will get the traffic, but that won’t convert into sales. Because it’s rare that people look for hand-made wedding dresses, thus, her results would come up in SERP because of the less competition in the niche.
The lesson learned:
Match your goals with your visitors’ goals. Understand what they are looking for. Yes, people would search for hand-made wedding dresses, but it’s highly unlikely they will make a purchase. Indeed, optimize your goals with people’s goals and then optimize your keywords accordingly for both increased traffic and converted sales. And to find such keywords, research!
Know How to Find the Right Keywords?
Agreed, conducting research is a bit tedious. But it’s an indispensable part to find the exact keywords.
Types of keywords you may look for:
- High search volume keywords (People looking for the keywords most).
- Low search volume keywords (to rank keywords and create authority, initially).
- Keywords related to your content.
It’s a phenomenon that describes, a lot of low traffic keywords can collectively send you immense traffic than a few high-traffic keywords.
When conducting research on long tail keywords, not only focus on the ones getting massive traffic. Take note of keywords that are less popular as well. And incorporate them into your SEO strategy.
Creating the Content:
After completing the research on keywords, the next step is to create some compelling content.
Search engines send bots that are efficient to crawl your website automatically. They send them to “read” it to figure out what your content is about and then decide which keywords each of your pages should rank.
You can even influence the decisions by bots by optimizing your content with keywords.
It’s true that bots can’t read. It’s simple for bots to analyze and interpret texts, but they haven’t become advanced enough yet to watch videos, look at images, or to listen audio content. Thus, you have to describe your content to bots in order to rank your pages for the keywords.
Writing solely for search engines is just not recommended at all. It makes your content boring and it doesn’t help in converting your visitors into customers as well.
For that, pay attention to:
- Titles – Create compelling titles that can evoke the interest of a reader, This is the first and only chance you get to make an impression.
- Keywords – Find keywords that can bring more people to your site and stay relevant to your niche.
- Links – Try to link to sites that will compliment your content.
- Quality – Publish engaging and quality content.
And most importantly, try not to publish someone else’s content. Google can penalize your site for attempting black-hat SEO. However, you can take help of content marketing services to make this process faster.
Wrapping It Up:
It’s a tedious and time-taking process, but it’s worth it. It can make or break your business. If you are new in the digital space, above mentioned SEO techniques for beginners can help you begin your business effectively. Start with these for assuring success, then gradually explore new things. Make use of this guide of SEO techniques for beginners and be found easily on the internet.