The rise of social media has changed the ways we do pretty much everything. Social media channels have become increasingly popular globally in the last 4-5 years. And to top it all, social media has become an integral part of every Digital Marketing strategy. Let’s check out these 45 amazing Social Media facts. You can even share them with your social network to show how knowledgeable you are.

45 Amazing social media facts

45 Awe-inspiring Social Media Facts
Facebook facts:

1) Facebook boasts of approximately 21 % of all social media referral traffic worldwide. (reference)

2) If that isn’t sufficient, Facebook drives 23% of all traffic coming from the Internet. (reference)

3) In any given month, roughly 1.28 billion people are active on this giant social media network. It’s equivalent to the whole population of India- the second most-populous country. (reference)

4) 30% of American users get all their news exclusively from Facebook. (reference)

5) Almost one third- 23%- of Facebook users visit the site for around five times a day. (reference)

6) There are only 25% of Facebook users who bother to check or edit their privacy settings. (reference)

7) For an average millennial Facebook user, the median number of friends in the network accounts for 250. (reference)

8) Around 77% of B2C entities have successfully acquired new consumers through Facebook. (reference)

9) While approximately 55% of small and medium-sized businesses have a Facebook page, only 0.2% of them have invested their money in promoted posts or Facebook Advertising. (reference)

10) The average CTR of Facebook advertisements in the United States is .14%. However, in the United Kingdom, this rate goes up by .24%. (reference)

Twitter Facts:

11) The bird that features in Twitter’s iconic logo and branding has a name. The bird is called Larry and named after legendary Boston Celtics forward Larry Bird. (reference)

12) The social media platform has approximately 320 million monthly active users, or MAUs. (reference)

13) Of those 32o million MAUs, there are around 100 million daily active users on Twitter. (reference)

14) Surprisingly half of all accounts on Twitter- 44%- have never bothered to send a tweet. (reference)

15) Approximately 80% of world’s leaders have a Twitter account, though the frequency of their tweets varies from one to another. (reference)

16) As of 2013, Twitter had an operational capacity of handling more than 18 QUINTILLION users accounts. (reference)

17) Around 15% American people are not allowed to access Twitter from their workplace. (reference)

18) Instagram launched on October 6, 2010. By December 21, 2010, the service had more than 1 million users. It took Twitter more than two years to accomplish this level of growth.18) Tweets that features images receive 18% of more clicks than tweets only with texts. (reference)

19) The average click-through-rates- of Twitter ads is between 1-3%. (reference)

20) Almost 12% American people use Twitter during work hours. (reference)

LinkedIn Facts:

21) LinkedIn has more than 300 million monthly active users. (reference)

22) Fascinatingly, two users make connections to LinkedIn every second. (reference)

23) In 2013, LinkedIn’s CEO, Jeff Weiner said that his company’s aim is to acquire more than 3 billion users, that is slightly less than half the world’s populations. (reference)

24) The number of endorsements on Linkedin has reached to 1 billion since it’s launch in 2013. (reference)

25) In 2016, the most overrated and overused word in LinkedIn accounts was “motivated.” (reference)

26) The number of users as students or recent graduates on Linkedin is 39 million. (reference)

27) LinkedIn has nearly 1 million “professional post publishers.” (reference)

28) As of now, more than 3 million long-form posts published on LinkedIn. (reference)

29) And more than 20 million SlideShare presentations are uploaded on Linkedin. (reference)

30) Approximately 41% of millionaires have an account on LinkedIn. (reference)

Instagram Facts:

31) Instagram has 400 million monthly active users. (reference)

32) Two months after the launch on October 6, 2010, Instagram crossed 1 million users. It took Twitter more than two years to achieve this level of growth. (reference)

33) More than 41 million photos on Instagram have selfie-related hashtags attached to them. (reference)

34) The most frequently geo-tagged city on Instagram is New York City. (reference)

35) More than 16 billion images have been uploaded to Instagram since it’s launch. (reference)

36) Approximately 32% of American teenagers prefer Instagram as the most important social media platform.

37) Instagram has adoption of 85% among top brands. (reference)

38) Per-follower engagement rate of Instagram is 58 times higher than Facebook and 120 times than twitter. (reference)

39) 5 million videos were uploaded on the first day when Instagram launched videos.  (reference)

40) Selena Gomez is the most followed celebrity on Instagram with more than 113 million followers. (reference)

Pinterest Facts:

41) As of 2016, more than 75 billion pins have been uploaded to Pinterest. (reference)

42) 70% of the user base is female on Pinterest. (reference)

43) 87% of users on Pinterest have purchased a product because they saw the product on Pinterest. And 93% of users use Pinterest to make a future purchase. (reference)

44) Usually, 75% of all traffic on Pinterest comes exclusively from mobile devices. (reference)

45) Drink and food are two of the most popular categories on Pinterest. Approximately, 47% of users report interactions with pins related to drinking and food. (reference)


These were some of the hard-hitting Social Media facts compiled to make you realize the ever-increasing importance of Social media. As of this writing, some of these facts may not remain the same.  Thus, understand what type of social media channels resonates with your business and start making use of them. In case if these Social Media facts fall short of your expectations, you can find numerous other amazing Social Media facts on the internet that can instantly sway your decision.