With the increasing video marketing trends, many companies have now started considering video marketing as an important aspect of their marketing strategies, be it its the dissemination of information about their newly launched product, promotion of new services, online education or boosting their sales figure. Video marketing has come up with a pool of opportunities for business growth and is expected to change the way business houses communicate with their prospective consumers.
The data shared by the Rutz Roberts Productions, one of the most popular video marketing firms in the US, indicates:
1. Video marketing will draw about 80% of the world’s internet traffic by the end of 2019.
2. Embedding video in email marketing campaigns results in an increase in click-through rate by 200%-300%.
3. Including video in landing page content can increase conversion rate by almost about 80%.
Video marketing has lifted the growth of businesses and has evolved several important video marketing trends that we see today.
1. Live Video Streaming Services
Live streaming videos have become extremely popular these days not only because of their unadulterated nature but also because of them being comparatively cheaper in price. Such videos can be created anywhere and anytime thus, discarding the need for any primary investment or additional expenditure.
2. Learning Video
Video marketing is now being used for online education purpose popularly known as e-learning. This concept removes the limitation of being confined to a cement and mortar classroom by incorporating the useful training material into videos that are informative as well as powerful. And they can be accessed from the comfort of your home on any device that’s connected to the internet.
3. Videos Are In Sync With Devices We Use
Most of the users now use mobiles to access the internet rather than using laptops or desktop devices. This means that the design and production of videos are now starkly different from what we have experienced in past. The shape and size of the videos are now dedicated to the shape of mobiles that are made these days.
The future of content marketing is expected to get more interesting with the inclusion of video marketing tools and techniques. Video marking not only helps in greater visualization of one’s business goals but also enables a personalized approach.