Why You Should Track Google Algorithm Updates

We all know that Google algorithm updates are done many times in a year. And, we all are aware of the Google’s main algorithm like Panda, Florida, Penguin, Hummingbird and Rank brain. They all have a great impact on your SEO and website ranking.

On the other hand, sometimes some changes or updates are too small that is completely unnoticeable.

Here are some recent updates that Google announced and confirmed as well.

• Mobile First Indexing roll out (March 26, 2018)
• Zero result SERP test (March 14, 2018)
• Brackets core update (March 08, 2018)
• Snippet length increase (November 30, 2017)
• Chrome HTTPS warnings (October 17, 2017)

Why do you need to track Google Algorithm updates?

As you are in a profession of optimizing your website and content on SERP through SEO, you need to be careful about the minor updates as well.

Also read this: Know How To Increase Search Engine Ranking On Google

I have seen there is a common myth that Google updates its algorithm to implement penalties or to punish the websites. The fact is, Google updates its algorithm to provide an effective user experience and content. Google previously said, “User-friendly = Google friendly”.

How can you track Google Algorithm updates?

There are some sources who keep a track on Google Algorithm updates and write a blog about it. You can follow them and keep yourself updated.

A) Google Webmaster Central Blog

Google webmaster central blog generally announces about the major algorithm updates. Be that as it may, Google still uses the blog to report forthcoming huge changes, now and then or even way ahead of time.

Watch out for this asset to remain updated on the most recent changes, straight from Google.

B) Twitter

Matt Cutts, hope you aware of this name. He was the person-years back, who was having a great presence on twitter regarding the SEO updates and Google algorithm updates but after him, there are some googlers (Danny Sullivan: @dannysullivan and John Mueller: @JohnMu) who confirms about any updates in the algorithm.

C) Barry Schwartz

He consistently writes about Google updates at Search Engine. Nonetheless, there is a reasonable piece of widespread theory in view of industry prattle that occasionally doesn’t add up to anything critical.

Also read this: Old SEO Practices That Can Destroy Your Website Ranking

D) Marie Haynes

Marie Haynes (@Marie_Haynes) is another Google algorithm follower. She is sharing information and bits of knowledge about Google algorithm updates through Twitter. She additionally has distributed intriguing blog entries and contextual analysis on her blog.

At the last, I hope the above-given information is beneficial for you and helps you stay updated. Hope this leads you to good SERP appearance and website ranking.

Originally published at www.oodlesmarketing.com on July 5, 2018.

Effect Of Google’s New Penguin Update On Your Business

Google released its first Penguin Update on April 24, 2012. The main focus of the update was to impose the penalty on the websites that try to improve their ranking in SERPs by using “unnaturally acquiring” links.

 

Last month, Google has officially declared the release of its Penguin Update 4.0.  

According to this update, Penguin is now a part of the core Google algorithm and runs in real time.

Key Features of Penguin Update 4.0

Penguin 4.0 runs in real time:

We know that Penguin 4.0 is now real-time. This will result in drastic changes in a page’s rankings each time. It because Google updates the information about the page and pages linking to it. Therefore, both positive and negative impacts of your actions will become noticeable faster.

Penguin is becoming more granular:

This means that it is going to knock off spammers by updating ranks based on spam signals rather than degrading an entire site.

The algorithm is now focused on just a specific page, group of keywords rather than on the whole websites.

Penguin 4.0 is a major Part of Google’s Core Algorithm:

Google, in their latest announcement, actually commented that “they are not going to make any statement on future updates or changes.” Now you’ll need to continuously monitor your backlink profile. In case, you are willing to modify your website, you will see some immediate changes. In fact, you don’t need to wait for another update of Penguin to see your site recovery.

Benefits from Penguin 4.0

Penguin 4.0 Algorithm allows you to recover from a Google penalty faster:

If your site has been penalised due to toxic links, Google webmaster does a good job in tracking and removing them. Further, you can see positive results sooner, when the Google crawlers visit your site next.

Penguin Algorithm fights Negative SEO:

Previously companies were using negative SEO to penalise their competitors. But after the release of new penguin update, this will not be possible. Because Penguin 4.0 is in real-time and immediately finds out black-hat techniques.

Now it is not as easy as it seems. Thus, organisations should be more concerned about building their own sites, instead of putting negative SEO efforts for their competitors.

Visit : http://www.oodlesmarketing.com/googles-new-penguin-update-business/